电子商务英文版

图书标准信息

• 作者 廖丽洁 编
• 出版社 高等教育出版社
• 出版时间 2011-01
• 版次 1
• ISBN 9787040331301
• 定价 28.00元
• 装帧 平装
• 开本 16开
• 纸张 其他
• 页数 179页
• 正文语种 简体中文，英语
• 原版书名 E-commerce

【内容简介】

《国际商务系列英语教材·普通高等教育十一五国家级规划教材：电子商务》采用英语编写，帮助学习者使用英语进行思考和理解。电子商务是全球一体化、信息时代的产物，采用英语教学和学习有助于师生第一手地阅读和理解到这一领域的基本知识和先进理念。以这种形式获得的知识和技能更加直接、更加先进。

【目录】

UnitⅠOverviewOfE-commerce
InformationBox
1.1IntroductoryCase
1.2UnderstandingE-commerce
1.3EvolutionofE-commerce
1.4BusinessModelsofE-commerce
1.5
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment

Unit2FoundationsofE-commerce
InformationBox
2.1IntroductoryCase
2.2E-commercevs.TraditionalCommerce
2.3MajorCategoriesofE-commerce
2.4BenefitsandLimitationsofE-commerce
2.5
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment

Unit3InfrastructureforE-commerce
InformationBox
3.1IntroductoryCase
3.2InternetNotions
3.3WebHostingandWebsite
3.4InternetSecurity
3.5
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment

Unit4ElectronicpaymentSystems
InformationBox
4.1IntroductoryCase
4.2ElectronicPaymentSystems（EPS）vs.Traditional
PaymentSystems
4.3ElectronicPaymentCategories
4.4SecureRequirementsofE-paymentSystems
4.5
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment

Unit5BusinessStrategyofE-commerce
InformationBox
5.1IntroductoryCase
5.2StrategicPlanningProcess
5.3SWOTAnalysis
5.4E-commerceStrategyImplementation
5.5
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment

Unit6B2B,B2C&C2CE-commerce
InformationBox
6.1IntroductoryCase
6.2Business-to-businessE-commerce
6.3Business-to-consumerE-commerce
6.4ComparisonofB2BandB2C
6.5Consumer-to-consumerE-commerce
6.6
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment

Unit7OnlineAdvertising
InformationBox
7.1IntroductoryCase
7.2AnIntroductiontoOnlineAdvertising
7.3KeyTerminologiesinWebMeasurement
7.4OnlineAdvertisingvs.TraditionalAdvertising
7.5OnlineAdvertisingModels
7.6MeasurementofOnlineAdvertising
7.7
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment

Unit8E-commerceGlobalIssuesandDevelopmentinChina
InformationBox
8.1IntroductoryCase
8.2GlobalE-commerceFramework
8.3BarrierstoE-commerceDevelopment
8.4E-commerceDevelopmentinChina
8.5FeaturesandBarrierstoE-comnrceDevelopmentinChina
8.6
UnitCase
OnlineActivities
Ⅰ.In-classActivities
Ⅱ.After-classActivities
Ⅲ.Up-to-dateWorkshop
KeyTermsandConcepts
ProjectsforAssignment
References