目录 Unit 1 An Introduction to Intercultural Communication(跨文化交际介绍) 1.1 Definition 1.2 The Scope/Contents 1.3 The Development 1.4 The Relationship Between IC and Other Disciplines 1.5 The Importance of Studying IC 1.6 The Approaches to Studying IC Unit 2 Communication。Culture and Language(交际、文化与语言) 2.1 Communication 2.2 Culture 2.3 Language 2.4 The Relationship Between Language,Culture and Communication Unit 3 Language and Culture(语言与文化) 3.1 Culture and Word Meanings:Denotation and Connotation 3.2 Metaphor and Association(Animals,Plants and Colors) 3.3 Taboos 3.4 Euphemism Unit 4 Cultural Values(价值观) 4.1 Definition 4.2 Types 4.3 CharacteristiCS 4.4 A Comparative Study of Cultural Values Between China and English-speaking Countries 4.5 Examples of Specific Cultural Values Reflected in Languages Unit 5 Thinking Patterns in the East and West(东西方思维模式) 5.1 Thinking Patterns in the East and West 5.2 Linguistic Differences in English and Chinese Resulting from Thinking Patterns in the East and West 5.3 Discourse Differences in English and Chinese Unit 6 Verbal Communication(言语交际) 6.1 Forms of Address 6.2 IntroductiOn 6.3 Greeting 6.4 Parting 6.5 Gratitude 6.6 Invitation 6.7 Compliments 6.8 Apology 6.9 Making Phone Calls Unit 7 Nonverbal Communication(非言语交际) 7.1 Definition 7.2 Classifications 7.3 Functions 7.4 A Comparison of Some Important Means of Nonverbal Communication Unit 8 Social Customs and Interactions(社会习俗及社会交往) 8.1 Traditional C:hinese and Western Festivals 8.2 Traditional Chinese and Western Diets 8.3 Attitudes Towards Friendship in the US and China 8.4 Chinese and Western Gift-giving/Gift-taking Customs 8.5“Lady First”in the West 8.6 ConVersatiOnal Topics in China and the West Unit 9 Intercultural Business Negotiation(跨文化商务谈判)
以下为对购买帮助不大的评价