国际商务英语函电 吴雯 北京大学出版社
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库存193件
山东菏泽
认证卖家担保交易快速发货售后保障
作者吴雯
出版社北京大学出版社
ISBN9787301316573
出版时间2020-10
装帧平装
开本16开
定价53元
货号9787301316573
上书时间2024-08-09
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作者简介
吴雯，副教授，研究方向为商务英语教学与翻译，曾在CN刊物上发表论文多篇，主持、参与厅局级以上课题3项，主持、参与福建省教学质量工程4项，获得校教学很好奖二等奖，教学成果奖二等奖等，主编教材2本，参编教材2本
目录
Module Ⅰ Basics for International Business Correspondence
Chapter Ⅰ Basics for International Business Correspondence…
I. An Introduction to the Course
II. Guidelines for Effective Business Correspondence
Ⅲ. Layout of Business Letters & Emails
Skill Training
Business Link
Module Ⅱ Establishing Business Relations
Chapter Ⅱ Establishing Business Relations
Lesson 1 About Us
Lesson 2 Self-introduction
Lesson 3 (A) A First Inquiry
(B) Reply to the Above
Skill Training
Business Link
Useful Sentences
Module Ⅲ Business Negotiations
Chapter Ⅲ Inquiry and Reply
Lesson 4 (A) General Inquiry
(B) Reply to the Above
Lesson 5 (A) An Order Inquiry
(B) Request for Quotation
Lesson 6 (A) Status Inquiry
(B) Reply to the Above
Skill Training
Business Link
Useful Sentences
Chapter Ⅳ Samples and Charges
Lesson 7 (A) Asking for Samples
(B) Reply to the Above
Lesson 8 (A) Refusing to Pay Sample Charges
(B) A Reply to the Above
Lesson 9 (A) Sending Samples
(B) Sending Duplicate Samples
Skill Training
Business Link
Useful Sentences
Chapter Ⅴ Offers and Counter-Offers
Lesson 10 A Firm Offer
Lesson 11 (A) A Counter-Offer
(B) Reply to the Above
Lesson 12 (A) New Price for Repeat Order
(B) Reply to the Above
Skill Training
Business Link
Useful Sentences
Module Ⅳ Execution of Contracts
Chapter Ⅵ Order and Contracts
Lesson 13 A Purchase Order
Lesson 14 (A) Partial Acceptance of an Order
(B) Reply to the Above
Lesson 15 (A) Sending a Sales Confirmation
(B) Counter-Signature Letter
Skill Training
Business Link
Useful Sentences
Chapter Ⅶ Payment
Lesson 16 (A) Asking for Payment by T/T
(B) Confirming Payment by T/T
Lesson 17 Declining Payment by 60 Days L/C
Lesson 18 (A) Asking for Easier Payment
(B) Reply to the Above
Skill Training
Business Link
Useful Sentences
Chapter Ⅷ Establishment of and Amendment to L/C
Lesson 19 (A) Urging Establishment of L/C
(B) Confirming L/C Application
Lesson 20 (A) Amendment to L/C
(B) Reply to the Above
Lesson 21 (A) Asking for Extension of L/C
(B) Reply to the Above
Skill Training
Business Link
Useful Sentences
Chapter IX Packing & Marking
Lesson 22 Inner Packing & Labeling
Lesson 23 Outer Packing
Lesson 24 Container Loading
Skill Training
Business Link
Useful Sentences
Chapter X Shipment
Lesson 25 (A) Shipping Instructions
(B) Reply to the Above
Lesson 26 (A) Requesting for Prompt Shipment
(B) Reply to the Above
Lesson 27 Requesting for Partial Shipment and Transshipment
Skill Training
Business Link
Useful Sentences
Chapter XI Insurance
Lesson 28 Insurance Information
Lesson 29 Asking for CIF Terms
Lesson 30 (A) Inquiring for Insurance Rate
(B) Offering Insurance Rate
Skill Training
Business Link
Useful Sentences
Chapter Ⅻ Complaints, Claims and Settlement
Lesson 31 Complaint about Inferior Quality
Lesson 32 Claim on Late Delivery
Lesson 33 Settlement of Complaint
Skill Training
Business Link
Useful Sentences
Module V Documents
Chapter XⅢ Specimen of Documents
Skill Training
Appendix Ⅰ 国际机构
Appendix Ⅱ 海外展会
Appendix Ⅲ 世界各大船公司名录
参考书目
内容摘要
本书按靠前贸易流程以一笔鞋子交易为主线展开，根据工作流程呈现了order inquiry（客户询盘），container loading（装柜要求）等公司信函实例，每个环节收进了业务常用的近期新术语与词汇，例如OEM，MOQ，leading time，HQ，TNT，PayPal等，并分环节对靠前贸易语言点进行介绍。本书表格形式多，有询盘单、报价单、估价单、装船通知等，新颖实用。练习题结合了托业考试的近期新题型，实训内容紧跟业务员的实际操作，附有公司真实信头、名片、图片等。实现了与外贸业务零距离的接触，从多方面训练学生的贸易实战能力。本书可供高等院校商务英语专业和靠前经济与贸易专业的学生、靠前商务从业人员参考使用，也可作为从事靠前贸易工作的专业人士、公司培训的自学参考书。
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本书作者从事一线教学多年，并有相关企业从业知识，本教材已使用多年，深受好评
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