跨文化商务沟通占俊英 著；谢群、陈立华 编北京理工大学出版社9787564072124
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江西南昌
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作者占俊英 著；谢群、陈立华 编
出版社北京理工大学出版社
ISBN9787564072124
出版时间2013-01
装帧平装
货号9787564072124
上书时间2024-08-25
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Unit 1 Communication Across Cultures
Section A Understanding Cultural Differences
Secticn B Culture Shock in Intercultural Pusiress Communication
Section C Learning Development
Unit 2 Stereotypes Across Cultures
Section A Impact of Stereotypes on Intercultural Communication
Section B Barriers in Intercuhural Business Communication
Section C Learning Development
Unit 3 Making Initial Contacts Across Cultures
Section A Getting Connected
Section B Introduction and Greeting Behaviour
Section C Learning Development
Unit 4 Hospitality Across Cultures
Section A Socializing with Colleagues
Section B Gift Giving
Section C Learning Development
Unit 5 Time Across Cultures
Section A Polyphonic and Monochronic
Section B Company Time or Personal Time
Section C Learning Development
Unit 6 Negotiations Across Cultures
Section A Different Negotiation Styles
Section B Nonverbal Commtnication in Negotiation
Section C Learning Development
Unit 7 Agreement Across Cultures
Section A Forms of Agreement
Section B Explicit and Implicit Style cf Agreements
Section C Learning Development
Unit 8 Decision Makers Across Cultures
Section A The Quality of Negotiators
Section B Women in the Workplace
Section C Learning Development
Unit 9 Leadership Across Cultures
Section A Management Styles
Section B Leadership and Culture
Section C Learning Development
Unit 10 Marketing Across Cultures
Section A Globalization and Localization
Section B The Impact of Culture on Marketing Strategy
Section C Learning Development
Bibliography
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