管理：如何起作用？

图书标准信息

• 作者 郭威、保一凡、王金 著
• 出版社 科学出版社
• 出版时间 2016-01
• 版次 1
• ISBN 9787030471543
• 定价 66.00元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 336页
• 字数 425千字
• 正文语种 简体中文

【内容简介】

　　《管理：如何起作用？》分享的是一种“润物细无声”的感觉，管理总是潜移默化地影响着我们。因此，我们要自然而然地体会管理、理解管理。

　　全书分为若干主题，包括虚拟现实、国企转型、军工精神、制造业、创业、人才培养、一线工作、理论思考。所有这些看似并无联系的主题，都离不开一个深层次的思考——管理如何发挥作用？

　　案例呈现、现实问题讨论、理论阐述，无论是哪种形式，都是我们一起寻找管理的过程。我们期待您的加入，期待与您交流。

【作者简介】

郭威，民大学商学院博士，现任教于中国石油大学（北京）商学院。专业方向为组织理论、组织设计。

【目录】

第一篇 虚拟现实

Valve 游戏公司，500 人的世界级企业······················· 3

Valve 团队，“Cabal Process”······················· ·· 20

Valve 招聘，宇宙间头等大事··························· 34

Valve 大事记、引擎、Steam 平台、MOD、员工手册与同行················ 42

未来的管理世界：虚拟化与个性化························· 57

第二篇 国企转型、军工与制造业

上海外高桥造船公司的成就···························· 65

外高桥造船公司的劳务工管理经验 ························ 69

外高桥造船公司的生产运营管理经验························ 79

外高桥造船公司的研发设计经验 ························· 89

外高桥造船公司的营销服务经验·························· 95

外高桥造船公司的组织设计经验 ························· 100

国企转型，突破口在哪里？ ··························· 107

国企转型，构建战略联盟业务生态 ······················· ·110

国企转型，建立联盟型组织 ··························· 113

国企转型，增加总部的服务功能 ························· 115

国企转型，改变用工方式 ···························· 118

国企转型，持续加大研发投入··························· 121

国有企业发展方式思考······························125

军工企业，需要新军工精神吗？ ························· 127

军工精神的三个重要来源···························· 131

江南精神的历史内涵和现实意义························· 134

第三篇 创 业

ZEUSé，探索时尚与科技的结合 ··························145

聚美优品：化妆品专业电商 ··························· 154

创业，如何发现不可能失败的机会？······················· 170

创业者，如何选择合作伙伴？ ·························· 173

第四篇 人 才 培 养

丰田人才培养，大野与神谷建立的基础······················· 179

丰田推崇的在职培训 ······························ 185

丰田如何培养现场管理者 ···························· 193

丰田销售体系的人才培养 ···························· 199

丰田人才培养案例······························· 208

丰田四大培训机构 ······························· 214

人才培养的基本思考 ······························ 219

人才培养的三种基本方式 ···························· 229

如何培养管理人才？ ······························ 234

第五篇 一 线 工 作

一线工作，管理应该在的地方 ···························241

底层劳务工的难题 ······························· 244

一线工作者：IT 码农 ····························· 247

一线工作者：超市人 ······························ 251

一线工作者：海运人 ······························ 259

沪东中华的张翼飞焊接工作室 ·························· 265

中海油的泥浆工程师·······························268

第六篇 理 论 思 考

泰勒的思考 ·································· 273

霍桑实验与梅奥 ································ 282

巴纳德论领导（上） ······························· 297

巴纳德论领导（下） ·······························305

管理的三种能力 ································ 317

后记 ····································· 322