内容提要 本书是在综合考虑行业实际要求和现有教学资源缺乏的基础上编写的。它一方面有助于满足日益国际化的会展发展需要,为国际化的招商招展以及外宾接待服务奠定基础;另一方面它也很好地填补了专业的空缺,以任务为引导,按会展组织工作的开展顺序为主轴组织教学内容,旨在培养学生的专业英语能力。 全书共11单元,分别为场地选择、书面材料翻译、营销推广、预订工作、会展接待注册、现场服务、餐饮安排、社交与交流、志愿者工作、旅游服务和会展评估。各单元均按照项目教材的结构进行编写:部分为课堂趣味热身,通过讨论、表演等多种方式引导学生进入学习主题;第二部分为选篇阅读,篇幅较短,难易适中,紧扣学习主题,适当延伸课堂趣味热身的内容,在锻炼学生阅读能力的同时,使其掌握专业常用词汇和学习专业技能:第三部分为情景任务,也是本书主要的环节,在前几部分基础上,创设贴近工作的情景,以任务的方式布置要求,借助角色扮演的方式进行专业英语学习;第四部分为深化练习;第五部分为行业信息补充,为学生进一步自主学习打下基础。 本书可作为高等职业院校会展及相关专业的教学用书,也可作为会展从业人员的业务参考书。为方便教学,本书配备了电子课件等教学资源。凡选用本书作为教材的教师均可登录机械工业出版社教材服务网www.cmpedu.com免费下载。如有问题请致信cmpgaozhi@sina.com,或致电010—88379375联系营销人员。 目录 前言Unit 1 Venue Selectio Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 2 Written Materials Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 3 Promotion & Marketing Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 4 Reservatio Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 5 Registration & Receptio Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 6 Scene Service Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 7 Food & Beverage Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 8 Social & Communication Activities Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 9 Volunteer Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 10 Travel Fun start Selected article reading Situation tasks Further practice Supplementary industry infoUnit 11 Evaluatio Fun start Selected article reading Situation tasks Further practice Supplementary industry info Appendix Appendix A: Frequently used event English Appendix B: Everyday English 作者介绍
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