新剑桥商务英语词汇用法
￥ 26.95 6.0折 ￥ 45 九五品
仅1件
作者马斯卡尔
出版社人民邮电出版社
ISBN9787115138910
出版时间2005-11
版次1
装帧平装
开本16开
纸张胶版纸
页数133页
字数99999千字
定价45元
上书时间2024-06-30
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基本信息
书名:新剑桥商务英语词汇用法
定价：45.00元
作者:马斯卡尔
出版社：人民邮电出版社
出版日期：2005-11-01
ISBN：9787115138910
字数：164000
页码：133
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
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内容提要
《新剑桥商务英语词汇用法(高级)》内容简介：Business Vocabulary in Use Advanced, a new addition to the bestselling English Vocabulary in Use titles, is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference and'practice book, it can also be used for classroom work and one-to-one lessons. The book consists of 50 units and follows the highly successful format of the English Vocabulary in Use range with presentation material on the left-hantt 'page and practice exercises on the right-hand page. .. It covers a wide variety of up-to-date business topics and concepts including People and Organisations;Quality; Strategy; Marketing; IT and the Internet; Ethics and Globalisation.Business Vocabulary in Use Advanced haeen carefully researched using the Cambridge International Corpus to ensure that the 2,000 new words and expressions represent the English that native speak-ers actually use.
目录
INTRODUCTIONTHE HUMAN DIMENSION 1 Word of work2 Managemetn style 13 Managemetn style 24 Employment and employability5 Flebilit and inflebility6 Work—life balance7 Managing talent8 Team building 9 The right skillsQUALITY10 What is quality?11 Quality standards12 TQM and JIT13 Quality and people14 The management of change15 Striving for perfection16 Strategic thinking17 Competition18 Companies and their industries19 Key strategic issues 20 Innovation21 Preparing for the futureMARKETING22 The four Ps and the four Cs23 Customer satisfaction24 Knowing your customers 125 Knowing your customers 226 Brands and branding27 Global brandsIT AND ITS USES28 The IT revolution29 Internet security30 E-commerce:after boom and bust…… COMPANY FINANCECORPORATE RESPONSIBILITYTHE GLOBAL ECONOMYAnswer keyIndex
作者介绍
作者：(英国)马斯卡尔
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