跨文化沟通与管理
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作者(美)弗雷德·卢森斯,乔纳森·多
出版社人民邮电出版社
ISBN9787115408730
出版时间2016-01
版次1
装帧平装
开本16开
纸张胶版纸
页数192页
字数99999千字
定价38元
上书时间2024-06-28
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基本信息
书名:跨文化沟通与管理
定价：38.00元
作者:(美)弗雷德·卢森斯,乔纳森·多
出版社：人民邮电出版社
出版日期：2016-01-01
ISBN：9787115408730
字数：150000
页码：192
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
《跨文化沟通与管理》（第9版，双语教学版）的作者弗雷德·卢森斯是国际著名的管理学家和心理学家；乔纳森·多是全球领导力中心的创会理事、知名管理学教授。《跨文化沟通与管理》（第9版，双语教学版）是国际化管理类图书的先驱，也是探究国际化管理的教材。
内容提要
《跨文化沟通与管理》（第9版，双语教学版）选自弗雷德·卢森斯的International Management: Culture,Strategy, and Behavior 2015年的第9版。在全球化背景下，跨文化管理是所有跨国组织以及跨国管理者的重要议题。《跨文化沟通与管理》（第9版，双语教学版）的作者关注并尊重文化差异，同时又融入当代新的跨文化管理的研究成果和实践经验。《跨文化沟通与管理》（第9版，双语教学版）共分为四章：文化的意义和维度；跨文化管理；组织文化与组织多样性；跨文化沟通与谈判。全文论述深入浅出，可读性、实践性强。对所有标题加了中文注释后，让读者可以迅速阅读并抓住主旨。
目录
1The Meanings and Dimensions ofCulture 2The World of International Management: The CulturalRoots of Toyota’s Quality Crisis 2The Nature of Culture 4Cultural Diversity 5Values in Culture 9Value Differences and Similarities across Cultures 9Values in Transition 10Cultural Dimensions 12Hofstede 12Trompenaars 19Integrating Culture and Management: The GLOBE Project 28Culture and Management 29GLOBE's Cultural Dimensions 30GLOBE Country Analysis 30The World of InternationalManagement—Revisited 33Summary of Key Points 33Key Terms 34Review and DiscussionQuestions 34Internet Exercise:Renault-Nissan in South Africa 35In the InternationalSpotlight: South Africa 362 Managing Across Cultures 38The World of International Management: Apple v. Samsung:Comparing Corporate Culture 38The Strategy for Managing across Cultures 40Strategic Predispositions 41Meeting the Challenge 42Cross-Cultural Differences and Similarities 45Parochialism and Simplification 45Similarities across Cultures 48Many Differences acrossCultures 48CulturalDifferences in Selected Countries and Regions 52Doing Business inChina 53Doing Business inRussia 55Doing Business inIndia 57Doing Business inFrance 58Doing Business inBrazil 59Doing Business inArab Countries 60The World of International Management—Revisited 62Summary of Key Points 63Key Terms 63Review and Discussion Questions 63Internet Exercise: Haier’s Approach 63In the International Spotlight: Meco 643 Organizational Cultures and Diversity 66The Worldof International Management: ManagingCulture andDiversity in Global Teams 66The Natureof Organizational Culture 68Definition andCharacteristics 69Interactionbetween National and Organizational Cultures 70OrganizationalCultures in MNCs 74Family Culture 76Eiffel TowerCulture 76Guided MissileCulture 77Incubator Culture78ManagingMulticulturalism and Diversity 80Phases ofMulticultural Development 80Types ofMulticulturalism 82Potential ProblemsAssociated with Diversity 84Advantages ofDiversity 85BuildingMulticultural Team Effectiveness 86The World of International Management—Revisited 88Summary of Key Points 88Key Terms 89Review and Discussion Questions 89Internet Exercise: Lenovo’s International Focus 89In the International Spotlight: Japan 914 Cross-Cultural Communicationand Negotiation 92The World of International Management:Offshoring Culture and Communication 92The Overall Communication Process 95Verbal Communication Styles 95Interpretation of Communications 98Communication Flows 99Downward Communication 99Upward Communication 101Communication Barriers 102Language Barriers 102Perceptual Barriers 105The Impact of Culture 107Nonverbal Communication 109Achieving Communication Effectiveness 112Improve Feedback Systems 112Provide Language Training 112Provide Cultural Training 113Increase Flebility and Cooperation 113Managing Cross-Cultural Negotiations 115Types of Negotiation 115The Negotiation Process 116Cultural Differences Affecting Negotiations 117Negotiation Tactics 120Negotiating for Mutual Benefit 121Bargaining Behaviors 123The World of InternationalManagement—Revisited 126Summary of Key Points 127Key Terms 127Review and DiscussionQuestions 128Internet Exercise: Working Effectivelyat Toyota 128In the InternationalSpotlight: China 129Brief Integrative Case 1.1:Coca-Cola in India 130Brief Integrative Case 1.2:Danone’s Wrangle with Wahaha 136In-Depth Integrative Case1.1a: Euro Disneyland 142In-Depth Integrative Case1.1b: Beyond Tokyo: Disney’s Expansion in Asia 152In-Depth Integrative Case1.2: Walmart’s Global Strategies 156Endnotes 165Glossary 175
作者介绍
弗雷德卢森斯是国际著名的管理学家和心理学家，美国尼勃拉斯加大学教授，曾担任美国管理学会主席，荣获管理学殊荣并担任多家杂志期刊主编。乔纳森·多是全球领导力中心的创会理事、知名管理学教授。
序言
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