跨境电商英语 王群 立信会计出版社
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￥ 7 1.9折 ￥ 36 八五品
库存13件
湖南长沙
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作者王群//卢传胜//沙鹏飞|总主编:姚大伟
出版社立信会计
ISBN9787542951229
出版时间2016-08
装帧其他
开本16开
定价36元
货号9787542951229
上书时间2024-08-11
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目录
Part I Overview of Cross-border E-commerce
Chapter One Cross-border E-commerce (I)
Text A Cross-border E-commerce (I)
Text B Trending in China: Cross-border E-commerce
Chapter Two Cross-border E-commerce (II)
Text A Cross-border E-commerce (II)
Text B The Advantages of E-commerce
Part II Main Cross-border E-commerce Platforms
Chapter Three AiiExpress Platform
Text A AliExpress
Text B How to Make A Refund Request on AliExpress
Chapter Four DHgate Platform
Text A DHgate
Text B The Business Model of DHgate
Chapter Five Amazon Platform
Text A Amazon
Text B Using Amazon to Grow Your E-commerce Business
Part III Pre-sale services of Cross-border E-commerce
Chapter Six Product Selecting
Text A Product Selecting
Text B Product Selecting Tips for New Sellers on DHgate
Chapter Seven Product Pricing
Text A Product Pricing(DHgate)
Text B Pricing Policy
Chapter Eight Product Listing
Text A Product Listing
Text B How to Make Titles and Descriptions
Chapter Nine Platform-inside Marketing
Text A AliExpress Marketing Tools
Text B Three Product Marketing Ways
Chapter Ten SNS Marketing
Text A Facebook Marketing
Text B Social Networking Service Marketing
Chapter Eleven Mobile Marketing
Text A Wish: Mobile Marketing
Text B Mobile SEM: Vital for Mobile Marketing and Your Online Success
Part IV On-sale services of Cross-border E-commerce
Chapter Twelve Cross-border E-commerce Logistics
Text A Cross-border E-commerce Logistics
Text B EMS China
Chapter Thirteen Order Processing and Delivering
Text A Product Packaging & Delivering on AliExpress
Text B Order Processing
Part-V After-sale Services of Cross-border E-commerce
Chapter Fourteen Disputes and Complaints
Text A Dispute Rules on AliExpress (Extracted)
Text B Settling Complaints
Chapter Fifteen Customer Service of Cross-border E-commerce
Text A Customer Service
Text B Customer Relationship Management
Appendices
Appendix I Email Communications
Appendix II Models for Title Descriptions
Appendix III Models for Specifics Descriptions
Appendix IV Models for Product Descriptions
Appendix V Models for Logistics Descriptions
Appendix VI Models for Payment Descriptions
Appendix VII Models for After-sale Service Descriptions
Appendix VIII Models for Store Descriptions
内容摘要
王群、卢传胜、沙鹏飞主编的《跨境电商专业英语(高职院校跨境电商十三五规划教材)》的教学设计以先进的教学理论为指导，吸收了课堂教学、外语教学和专业英语学习方面的研究成果和成功经验。在教学设计中，注重学生获取直接经验和间接经验体验。
开展自主学习，发展学生利用各种学习212具或资源自主发现、分析和解决问题的能力；同时开展小组学习，让学生学会协作和分享，培养学生团队协作精神。另外，教学设计还旨在引导课堂教学改革，充分发挥学生的学习主体性。具体的教学设计分为三个部分：Before-classExercises可要求学生利用学习资源独立完成WordStudy、TermStudy和StructureStudy任务，并将个人学习成果准备课堂分享；In-classExercises可要求学生通过PairWork或GroupWork，协作完成课文的学习，教师可以适时地给予反馈与评价；After-classExercises要求学生通过GroupWork，完成Writing任务，并以Activity形式，把习得的经验应用于实践(典型的212作任务)，建议学生以视频形式提交活动作业，以便分享和评价。
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