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图书标准信息

• 作者 A·南达 著
• 出版社 中国人民大学出版社
• 出版时间 2002-11
• 版次 1
• ISBN 9787300041742
• 定价 36.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 189页
• 字数 426千字
• 正文语种 英语
• 丛书 哈佛商学案例精选集·实务系列

【内容简介】

　　WelcometoentryintheFromtheFieldseriesofcasecollectionsfromHBSPublishing.Wehavethreemainobjectivesforthisseries：

　　Toenrichreadersunderstandingofbusinessbypresentingcoherentcollctionsoffield-basedresearchpublishedbyHarvardBusinessSchool.Understandingbusinessinvolvesmuchmorethanearningsreportsandnewsheadlines.Itmeansunderstandinghowmanagersperceiveandanalyzethecomplexchallengestheircompaniesfaceandthestrategiesandtacticstheydeviseinresponse.FornearlyacenturyHBShasbeen5researchingtheworldofmanagersfrominsidecompaniesanddeliveringtheirstoriestofacilitatesuperiorteachingandlearning.Youwontfindeasyanswersorquickfixesinthesecases,butyouwilldiscoverbalanced,andtheintelligentprofessionalswho-likeyou-aretryingtocopewiththem.

【目录】

CONTENTS
e-Consulting
Summary
Note
QuestionsandIdeastoConsider
AGENCY.COM(A):LaunchinganInteractiveServiceAgency
Summary
Case
e　QuestionsandIdeastoConsider
AGENCY.COM(B):ManagingRapidGrowth
Summary
Case
QuestionsandIdeastoConsider
EggrockPartners,LLC(A)
Summary
Case
QuestionsandIdeastoConsider
EggrockPartners,LLC(B)
Summary
Case
QuestionsandIdeastoConsider
MorganStanleyDeanWitterPrivateClientServices
Summary
Case
QuestionsandIdeastoConsider
Hambrecht&Quist
Summary
Case
QuestionsandIdeastoConsider
ThePeppersandRogersGroup
Summary
Case
QuestionsandIdeastoConsider
TomTierneyatBain&Company(A)
Summary
Case
QuestionsandIdeastoConsider
TomTierneyatBain&Company(B)
Summary
Case
QuestionsandIdeastoConsider
TomTierneyatBain&Company(C)
Summary
Case
QuestionsandIdeastoConsider