Direct Marketing in Practice

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作者Matthew

出版社Routledge; 1 edition

ISBN9780750624282

出版时间2002-01

装帧平装

页数358页

货号W7

上书时间2024-03-28

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商品描述: 名称：Direct Marketing in Practice
作者：Matthew
品相：九品
出版时间：2002
装订：平装
ISBN：9780750624282
出版社：Routledge; 1 edition
页数：358页

商品描述：
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact， efficiency and return on investment of your activites· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating， each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition， the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical， real-world context， and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business， as well of those undertaking professional examinations in this area.

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