Early Warning - Using Competitive Intelligence to Anticipate Market Shifts Control Risk and Create Powerful Strategies

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作者Gilad

出版社Amacom

ISBN9780814407868

出版时间2003-01

装帧精装

页数268页

货号L13

上书时间2024-03-28

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商品描述: 名称：Early Warning - Using Competitive Intelligence to Anticipate Market Shifts， Control Risk， and Create Powerful Strategies
作者：Gilad
品相：九品
出版时间：2003
装订：精装
ISBN：9780814407868
出版社：Amacom
页数：268页

商品描述：
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided， companies must develop a Competitive Early Warning system， or CEW， which combines strategic planning， competitive intelligence， and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" -- when market realities outpace corporate strategies. Early Warning reveals how to:* Change strategy to meet new realities* Learn from the mistakes of others via the book’s eye-opening stories* Avoid common tactics like benchmarking and using consultants， which may do more harm than good* Tell executives what they need to know -- not what they want to hearEach chapter ends with a Manager’s Checklist of key points， and the book includes numerous charts， tables， and tools. With strong opinions and wry humor， world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.