The Experience Economy, Updated Edition 体验经济更新版哈佛商业评论 B. Joseph Pine II

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198 198 九五品

库存3件

四川成都

认证卖家担保交易快速发货售后保障

作者Pine

出版社Harvard Business Review Press

ISBN9781422161975

出版时间2011-07

装帧平装

定价198元

货号YB-66166

上书时间2024-08-16

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

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The Experience Economy, Updated Edition 体验经济 更新版 哈佛商业评论 B. Joseph Pine II