Imagine It Forward 深度变革从个人到组织贝丝·科姆斯托克

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四川成都

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作者Comstock, Beth

出版社Virgin Books

ISBN9780753545720

出版时间2002-06

装帧其他

定价179元

货号YB-68887

上书时间2024-08-11

已实名已认证进店收藏店铺

商品描述: 商品简介
Change is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

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Imagine It Forward 深度变革 从个人到组织 贝丝·科姆斯托克