英文原版 Co-Opetition 合作竞争商业策略 Adam M. Brandenburger 英文版进口英语原版书籍

书籍内容简介可联系客服查阅，查书找书开票同样可以联系客服

119 119 九五品

库存3件

四川成都

认证卖家担保交易快速发货售后保障

作者Adam M. Brandenburger

出版社Currency

ISBN9780385479509

出版时间1997-12

装帧平装

定价119元

货号YB-49272

上书时间2024-03-14

已实名已认证进店收藏店铺

商品描述: 内容摘要
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.