Identity Designed: The Definitive Guide to Visual Branding 形象设计视觉品牌的权威指南精装

书籍内容简介可联系客服查阅，查书找书开票同样可以联系客服

248 248 九五品

仅1件

四川成都

认证卖家担保交易快速发货售后保障

作者David Airey

出版社Rockport Publishers

ISBN9781631595943

出版时间2003-05

装帧精装

定价248元

货号YB-64874

上书时间2024-03-07

已实名已认证进店收藏店铺

商品描述: 商品简介
Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities. Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world’s most talented designers and design studios. You will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. This manual doesn't stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.