Analyzing Social Networks 社交网络分析 Stephen P Borgatti
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作者Borgatti
出版社SAGE Publications Ltd
ISBN9781526404107
出版时间2006-05
装帧平装
定价548元
货号YB-76401
上书时间2024-03-30
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Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way. In addition to the fundamentals of network analysis and the research process, this Second Edition focuses on: Digital data and social networks like Twitter Statistical models to use in SNA, like QAP and ERGM The structure and centrality of networks Methods for cohesive subgroups/community detection Supported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis.本书旨在引导初学者了解收集、可视化、分析和解释社交网络数据的核心方面，让您快速掌握进行社交网络分析所需的理论和技能。作者使用简单的语言和方程式，对研究过程的每一步（包括基本数学原理）提供了专家、清晰的见解，而不对您所知道的做出假设。本书特别关注NetDraw和UCINET，以简单易懂的方式逐步介绍相关软件工具。除了网络分析的基础知识和研究过程之外，第二版还重点关注： 数字数据和社交网络（如 Twitter） SNA 中使用的统计模型，如 QAP 和 ERGM 网络的结构和中心性 内聚子组/社区检测的方法在新章节练习、术语表和完全更新的配套网站的支持下，本书是对学生友好的社交网络分析的完美介绍。
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