消息首页搜索举报

Insanely Simple 疯狂的简洁肯·西格尔苹果前创意总监

书籍内容简介可联系客服查阅，查书找书开票同样可以联系客服

98 98 九五品

库存3件

山东济南

认证卖家担保交易快速发货售后保障

作者Segall, Ken

出版社Portfolio Penguin

ISBN9780670921195

出版时间2007-04

装帧平装

定价98元

货号YB-69159

上书时间2024-07-02

通博图书专营店

已实名已认证进店收藏店铺

在售商品暂无
平均发货时间 8小时
好评率暂无

最新上架

英文原版并行计算的编程模型英文版进口英语原版书籍 ¥448.00

ADHD 2.0 注意力缺失症2.0:在分心下茁壮成长的新科学和基本策略 ¥105.00

英文原版 Hugh Johnson Pocket Wine 2024 休·约翰逊袖珍葡萄酒手册2024 精装英文版进口英语原版书籍 ¥148.00

【预订】The Performance Paradox ¥138.00

【预订】James and the Giant Peach ¥118.00

【预订】Drive Your Own Darn Bus! ¥138.00

【预订】Sustainable Happiness ¥138.00

英文原版藏书家陶瓷花瓶收集的好奇心进口英语原版书籍 ¥248.00

英文原版 Same as Ever 一如既往永不改变的指南金钱心理学作者Morgan Housel 英文版进口英语原版书籍 ¥148.00

商品详情

品相描述：九五品

商品描述: 商品简介
Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. 'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times 'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall