商品简介 The Network Societyis a clear, engaging guide to the past, consequences and future of digital communication, and forms a comprehensive introduction to how new media functions in contemporary society. Integrating both face-to-face and online communication, the fourth edition explores crucial new issues and challenges in today’s digital media ecology, in doing so exploring the centrality of power to understanding life in the network society. Featuring: The rise of the ‘data economy’ The increasing importance of artificial intelligence. big data and robotics The growth of Internet platforms and how to regulate big tech. New coverage of disinformation and fake news, including deep fake videos Updates to the story of digital youth culture, as a foreshadow of future new media use With examples, cases and real-world applications, this is the essential guide for digital and new media students seeking to understand a diverse, fast-moving field. 《网络社会》是一本清晰、引人入胜的指南,介绍了数字通信的过去、后果和未来,并对新媒体如何在当代社会中发挥作用进行了全面介绍。 第四版融合了面对面和在线交流,探讨了当今数字媒体生态中的关键新问题和挑战,从而探索了理解网络社会生活的权力中心地位。特色: “数据经济”的兴起 人工智能的重要性日益增加。 大数据和机器人技术互联网平台的发展以及如何监管大型科技。 对虚假信息和假新闻的新报道,包括深度虚假视频 更新数字青年文化的故事,为未来新媒体的使用埋下伏笔 举例、案例和现实世界的应用,这是数字和新媒体学生的必备指南寻求了解一个多样化、快速发展的领域。
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