Strategic Management An Integrated Approach,Theory and Cases

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722.8 722.8 九五品

库存15件

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作者Charles W. L. Hill| Melissa A. Schilling| Gareth R. Jones

出版社Cengage 圣智高教

ISBN9789814834339

出版时间2016-01

装帧其他

定价722.8元

货号YB-13117

上书时间2024-06-29

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商品描述: 内容摘要
书名：Strategic Management: An Integrated Approach,Theory and Cases战略管理(第12版) 作者：Hill Schilling Jones 出版社名称：Cengage 出版时间：2020 语种：英语 ISBN：9789814834339 商品尺寸：以实物为准包装：平装页数：（以实物为准） This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders. 1234567

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