英文原版 Illuminate 点燃团队：苹果谷歌星巴克超实用沟通方法精装商业管理 Nancy Duarte 英文版进口英语原版书籍

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228 228 九五品

库存4件

广东广州

认证卖家担保交易快速发货售后保障

作者Nancy Duarte and Patti Sanchez

出版社Portfolio (HC)

ISBN9781101980163

出版时间2016-02

装帧精装

定价228元

货号YBYDB-0215

上书时间2024-03-20

已实名已认证进店收藏店铺

商品描述: 内容摘要
THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO. With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That's because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there. As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision. In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols. This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.

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英文原版 Illuminate 点燃团队：苹果谷歌星巴克超实用沟通方法 精装 商业管理 Nancy Duarte 英文版 进口英语原版书籍