英文原版 Zone to Win 区域取胜英文版进口英语原版书籍

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118 9.3折 127 九五品

库存18件

广东广州

认证卖家担保交易快速发货售后保障

作者Geoffrey A. Moore

出版社Diversion Books

ISBN9781682302118

出版时间2015-11

装帧平装

定价127元

货号YB-18801

上书时间2024-03-20

已实名已认证进店收藏店铺

商品描述: 内容摘要
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world―once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.