A Designer's Research Manual 设计师研究手册

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148 148 九五品

库存2件

广东广州

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作者Jenn Visocky O'Grady; Ken Visocky O'Grady

出版社Rockport Publishers

ISBN9781631592621

出版时间2017-09

装帧平装

定价148元

货号YB-53953

上书时间2024-07-02

已实名已认证进店收藏店铺

商品描述: 商品简介
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice

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