短视频运营实务 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪

项目1 短视频平台认识与选择 ·······································································1

IV
任务5-2 探析抖音平台推荐机制 ··········································································140
任务5-3 熟悉基本的数据分析工具 ······································································147

项目1 短视频平台认识与选择 ·······································································1

任务1-1 认识主流短视频平台 ··················································································3

任务1-2 选择并部署短视频平台 ············································································12

项目2 短视频用户洞察 ················································································25

任务2-1 洞察主流短视频平台用户 ········································································27

任务2-2 洞察行业垂直用户 ····················································································45

项目3 短视频内容规划 ················································································55

任务3-1 定位精准人群 ····························································································57

任务3-2 规划优质内容 ····························································································66

任务3-3 建设爆款选题库 ························································································76

任务3-4 策划创意选题 &mid