写字楼产品开发全流程指南

图书标准信息

• 作者 肖鹏 编
• 出版社 化学工业出版社
• 出版时间 2016-03
• 版次 1
• ISBN 9787122260536
• 定价 98.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 411页
• 字数 500千字
• 正文语种 简体中文

【内容简介】

　　《写字楼产品开发全流程指南》这本书讲述了写字楼项目开发全流程的工作指引，重点介绍了写字楼项目前期策划、内外公共空间设计、产品装修、营销推广、物业管理等关键内容。本书结合了新的项目操盘理论与经典的案例分析，既适合入门者了解写字楼项目开发，又适合从业人员作为操盘参考。

【作者简介】

　　肖鹏，武汉大学建筑学系学士。武汉大学经管学院的市场营销专业博士生。地产界学者型操盘手，负责过众多大型地产项目的开发管理、策划营销及规划设计工作。尤其在不同级别城市的写字楼物业开发方面具有非常丰富的操盘经验。曾负责过中国银行、中国农业银行、交通银行、招商银行、上海浦东发展银行、中信银行等金融机构省级总部大厦的开发管理，以及贵阳银行、贵阳农村商业银行、贵州省农村信用社等金融机构总部大厦的开发管理，还负责过如金融SOHO、金融101等目前创新型写字楼的开发管理。

【目录】

第 一 章写字楼开发的关键市场因素          1
 第一节 写字楼级别分类界定细则                                  2
        一、写字楼综合品质的建筑界定方法                                              2
        二、写字楼建筑形态界定方法                                                         6
        三、写字楼发展阶段界定方法                                                       10
        四、写字楼硬件配置界定方法                                                       14
 第二节 写字楼商圈研究分析                                       18
        一、写字楼商圈特征与划分标准                                                   18
        二、影响写字楼区域分布的4个因素                                             21
        三、写字楼商圈集聚效应大小的4个评判标准                               23
        四、写字楼市场的城市金融中心成因分析                                     25
        五、CBD写字楼城市经济价值                                                     28
        六、国内外写字楼经典案例                                                          32
 第三节 写字楼未来市场发展分析                                46
        一、写字楼市场的4个特点                                                          46
        二、写字楼市场4种新产品                                                           52

第 二 章写字楼前期策划                        61
 第一节 写字楼市场分析工作方法                                62
        一、写字楼市场分析的主要任务                                                   62
        二、写字楼开发目标位                                                              63
        三、写字楼市场分析3个要点                                                       64
        四、项目资源属性判断的8个指标                                                66
        五、写字楼运营发展市场环境分析                                                70
        六、写字楼供求状况析                                                              73
 第二节 写字楼选址研判分析                                       81
        一、纯写字楼选址考虑的5个因素                                                81
        二、综合体写字楼选址                                                                 83
        三、创意园区选址                                                                        87
        四、园区型写字楼选址与布局规范报告模板                                 89
 第三节 写字楼客户定位策略                                       94
        一、写字楼客户分类及特征分析                                                   94
        二、写字楼客户调查方法                                                              95
        三、写字楼目标客户群体定位                                                       97
        四、客户投资写字楼考虑因素                                                       98
        五、中小创业型企业状况分析                                                 100
 第四节 写字楼产品档次定位策略                              110
        一、写字楼档次定位的9个指标                                               110
        二、顶级写字楼的10个标准                                                     116
 第五节 写字楼产品价格定位                                     120
        一、影响写字楼总体定价的因素                                                120
        二、写字楼项目价格定位的3个原则                                          122
        三、写字楼项目的定价方法                                                 122

第 三 章写字楼外部公共空间设计         125
 第一节 写字楼外部空间布局                                     126
        一、写字楼总体功能布局的3种形式                                          126
        二、写字楼空间的3种平面                                                        127
        三、写字楼办公空间4种类型                                                    133
        四、写字楼外部空间功能类型                                                    135
        五、写字楼4种建筑结构                                                           136
 第二节 写字楼外部空间设计                                    142
        一、写字楼平面空间3种设计方法                                             142
        二、写字楼立面空间4种设计方法                                              146
        三、纯写字楼整体外部规划                                                        149
        四、综合体写字楼整体规划                                                        151
 第三节 写字楼立面设计                                           155
        一、写字楼立面风格发展的5个阶段                                          155
        二、高层办公建筑立面与城市的关系                                          159
        三、写字楼外形设计                                                                 161
        四、写字楼外观色彩选择                                                           170
        五、写字楼常用的典型建筑立面材料                                          173
        六、写字楼前沿幕墙技术                                                           179
 第四节 写字楼外部交通组织设计                              182
        一、外部交通流线设计的3个原则                                            182
        二、机动车流线组织设计                                                          184
        三、办公人员流线组织                                                               186
        四、货流组织设计                                                                      186
        五、综合写字楼空间排布                                                           187
        六、写字楼建筑规划                                                                 194

第 四 章写字楼内部公共空间设计         203
 第一节 写字楼内部规划与布局                                 204
        一、纯写字楼平面规划                                                              204
        二、综合体写字楼平面规划                                                        207
        三、产业园区平面规划                                                              208
        四、企业总部园区平面规划                                                        209
 第二节 写字楼首层公共空间设计                              211
        一、首层公共空间功能布局的3种类型                                       211
        二、首层公共空间功能布局设置                                                 212
        三、首层入口大厅设计                                                              212
        四、写字楼大门设计                                                                 213
        五、写字楼大堂设计                                                                 215