技术与商务交流英语（第二版）
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￥ 37.91 6.5折 ￥ 58 全新
库存6件
江西南昌
认证卖家担保交易快速发货售后保障
作者段平 王勃
出版社中国人民大学出版社
ISBN9787300270876
出版时间2019-07
装帧平装
开本16开
定价58元
货号27907464
上书时间2024-11-02
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导语摘要
本书以专业交际学的教学理念为指导，结合我国大学英语教学的实际和中国学生的特点编写而成，采用循序渐进的方式，从讲授专业信息交流的基本原则和策略入手，到专业阅读与写作的常用技巧，再深入讲授各种具体的专业信息交流任务，以提高学生用英语进行专业信息交流的效率。
本书为各学科通用教材，既可作为英语专业培养外语复合型人才的教材，也可作为非英语专业大学生和研究生的大学英语后续课教材，以及专业人员从事技术与商务英语写作的工具书。
作者简介
段平，首都医科大学教授，毕业于河南大学外语系，作为国家留学基金委遴选派出的访问学者，于1997年和2006年先后到美国北卡罗来纳大学、英国牛津大学和朴次茅斯大学深造，从事ESP和专业交际学（Technical Communication 简称TC)的研究。本人从事英语教学工作40余年，先后承担英语专业精读课和科技英语课，非英语专业外贸英语课，硕士和博士研究生高级英语和专业交际英语等多门课程。本人先后在在国内外学术期刊上面发表论文60余篇，所发表的文章在国内外知名杂志上的引用次数达300余次。
目录
Part One Basic Principles and Strategies
Chapter 1 Introduction to Technical and Business Communication
Chapter 2 Effective Reading Strategies
Chapter 3 Technical Writing Process
Chapter 4 Technical Style and Rhetoric
Chapter 5 Audience Analysis
Chapter 6 Means of Information Collection
Chapter 7 Ethics and Documentation
Part Two Visual Presentation
Chapter 8 Graphics
Chapter 9 Document Design
Part Three Writing Techniques
Chapter 10 Technical Definition
Chapter 11 Technical Description
Chapter 12 Technical Analysis
Chapter 13 Technical Argumentation
Part Four Tasks for Technical and Business Communication
Chapter 14 Abstracts
Chapter 15 Research Report
Chapter 16 Literature Reviews
Chapter 17 Instructions
Chapter 18 Persuasive Messages
Chapter 19 Oral Presentations
Chapter 20 Job Application
内容摘要
本书以专业交际学的教学理念为指导，结合我国大学英语教学的实际和中国学生的特点编写而成，采用循序渐进的方式，从讲授专业信息交流的基本原则和策略入手，到专业阅读与写作的常用技巧，再深入讲授各种具体的专业信息交流任务，以提高学生用英语进行专业信息交流的效率。
本书为各学科通用教材，既可作为英语专业培养外语复合型人才的教材，也可作为非英语专业大学生和研究生的大学英语后续课教材，以及专业人员从事技术与商务英语写作的工具书。
主编推荐
段平，首都医科大学教授，毕业于河南大学外语系，作为国家留学基金委遴选派出的访问学者，于1997年和2006年先后到美国北卡罗来纳大学、英国牛津大学和朴次茅斯大学深造，从事ESP和专业交际学（Technical Communication 简称TC)的研究。本人从事英语教学工作40余年，先后承担英语专业精读课和科技英语课，非英语专业外贸英语课，硕士和博士研究生高级英语和专业交际英语等多门课程。本人先后在在国内外学术期刊上面发表论文60余篇，所发表的文章在国内外知名杂志上的引用次数达300余次。
精彩内容
Preface
Technical communication (TC) and business communication (BC) belong to the field of professional communication, also known as working communication. Different from general communication, technical and business communication (TBC) is the information exchange for particular purposes, between intended participants, and in specific context. TBC as a discipline means the study of effective information exchange at work.
To increase communication efficiency, TBC should follow specific pragmatic rules (also called rhetorical rules). For example, in general English, you may position the conditional clause either before or after the main clause without much of a difference. However, when writing instructions, you should follow the rule that the conditional clause must precede the main clause. Otherwise, hasty readers may act on the directions in the main clause before they reach the conditional clause, and thus fail to accurately follow the instructions. Therefore, it is important to master the pragmatic rules of technical and business communication in various contexts.
In order to learn the pragmatic rules of TBC, you must first understand the features of TBC. The typical features of technical information are its great volume of information and its high-speed transmission. Moreover, since modern TBC are widely used both at work and in daily life, readers of technical information are not only experts, but also non-experts who require technical documents to be clear and concise. Therefore, to increase communication efficiency and to satisfy the needs of different audiences, TBC should fulfill three criteria: comprehensibility, usability, and accessibility.
To increase comprehensibility, you should know how to write clearly and concisely, which requires you to master technical style and rhetoric. To improve usability, you should know your audience and conduct audience analysis. To enhance accessibility, you should know how to highlight key information, which
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