ELECTRONIC COMMERCE
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￥ 24.18 6.2折 ￥ 39 全新
库存3件
作者丁乃鹏 编
出版社知识产权出版社
ISBN9787513022323
出版时间2013-10
装帧平装
开本其他
定价39元
货号23366763
上书时间2024-11-01
商品详情
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导语摘要
E1eetronic Businesses have transformed many areas of our livesand careers．One fundamentalchange has been the manner in whichcompanies interact with theirsupplierscustomers，govern．ment，andother business partners。In the book，we provide abriefoverviewondynamic world otelectronic businesses and define itsvarious components．
本书从资源整合的视角，系统性研究了当代电子商务的发展历程，阐释了电子商务管理中成功案例的作用机理和当前我国电子商务产业发展的瓶颈，并进一步从企业微观层面剖析电子商务演化的驱动因素，为想学习和涉足该领域的广大学员和商界人士提供了有价值的参考。
目录CHAPTERONEE-CoMMERCEANDWEBsERvERs
CHAPTERTWOE-C0M0mRCEANDCONsUMmRBEHAVIOR：THEORETLCALFRANmWORK
CHAPTERTHREEMETHODOLOGYOFREsEARCH
CHAPTERFOURFRANCEE-COMMERCEmDUsTRY
CHAPTERFIVECHINA，sE-COMMERCEENvIRONMENT
CHAPTERSIXNLmERETAmERs
CHAPTERSEvENTHEGROUP-BUYNGADDmGLBSMODEL
CHAPTEREIGHTCUsTOMER-DRIvENs0CLALMEDIAMARKETING
CHAPTERNTNE SOCIALMEDIAANALYSISFRAMEWORK
CHPTERTENSOCIALMEDIASTRATEGYFRAMEWoRK
CHAPTERELEVENESTABLIsHINGG0vERNANCE
CHAPTERTwELvEMOBILECOMMERCE
CHAPTERTHIRTEENE-COMMERCE LAW
内容摘要E1eetronic Businesses have transformed many areas of our lives
and careers．One fundamentalchange has been the manner in which
companies interact with theirsupplierscustomers，govern．ment，and
other business partners。In the book，we provide a
briefoverviewondynamic world otelectronic businesses and define its
various components．
本书从资源整合的视角，系统性研究了当代电子商务的发展历程，阐释了电子商务管理中成功案例的作用机理和当前我国电子商务产业发展的瓶颈，并进一步从企业微观层面剖析电子商务演化的驱动因素，为想学习和涉足该领域的广大学员和商界人士提供了有价值的参考。
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