【现货速发】旅游英语
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作者马亮 主编
出版社电子工业出版社
ISBN9787121285875
出版时间2016-05
装帧平装
开本16开
定价42元
货号23972269
上书时间2024-12-24
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前言
这是一本以旅游英语文献阅读为主要内容的教材，适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者。本教材以旅游业的英文文献阅读训练为主要目的，帮助学生通过大量阅读长篇幅的英文文章，掌握重要的查阅英文文献的技能。
教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐，此外还涉及当前一些热点问题，如出境旅游、生态旅游、旅游资源的开发与保护、旅游人力资源管理、旅游市场营销和旅游法律法规等。文章全部选自的英文报纸杂志和英文旅游网站，语言原汁原味，内容丰富新颖，集实用性、趣味性和时代性于一体，有助于学生开阔视野，增长见识，了解旅游业的各个方面。
全书分为12单元，每个单元包含A、B两篇课文，分别涉及单元主题的不同方面。每个单元的学习目标明确，主要帮助学生通过阅读能够理解文章，掌握词汇，并进行基本表达和讨论。每篇课文之后附有相关的课后练习，题型多样，难度适中，包括有关课文内容的问答题、判断题和选择题，有关重点词汇和短语的词义匹配和填空题，以及英汉互译的翻译练习。每个单元的后还有与单元主题相关的案例分析，供学生分析讨论。
建议教师在讲授本教材时，采用以学生为主的教学方法，精讲多练，灵活运用，充分发挥学生的主观能动性，让学生多读、多想、多做，从而全面提高学生的英语应用水平。
由于水平有限，书中难免有疏漏和不妥之处，敬请同行与读者批评指正。
导语摘要
本教材以旅游英语文献阅读为主要内容，适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者等。教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐，此外还涉及当前一些热点问题，如出境旅游等。文章全部选自*的英文报纸杂志和英文旅游网站，语言原汁原味，内容丰富新颖，集实用性、趣味性和时代性于一体，有助于学生开阔视野，增长见识，了解旅游业的各个方面。
作者简介
马亮，黑龙江人，毕业于北京首都经济贸易大学，北京农学院学院园林学院旅游管理系系主任，中国生态协会生态旅游分会专家委员。出版教材有《观光农业导游基础》、《市场营销学》 、《旅游经济学》等。
目录
Unit 1 Tourism Development 1
Text A China’s Travel and Tourism Market Takes Off 1
Words and Expressions 7
Key Concepts 10
Notes 11
Exercises 11
Text B Tour Operators Gaze into their Crystal Balls 14
Words and Expressions 18
Key Concepts 20
Notes 20
Exercises 21
Case Study The Future of the Travel Industry Unquestionably is a Connected One 24
Unit 2 Outbound Tourism 26
Text A Developments in China’s Outbound Tourism in Recent Years 26
Words and Expressions 30
Key Concepts 32
Notes 32
Exercises 34
Text B Chinese Tourism: The Good, the Bad and the Backlash 37
Words and Expressions 41
Key Concepts 42
Notes 43
Exercises 44
Case Study Young Hands Drive Surge in Overseas Travel 48
Unit 3 Food Culture 50
Text A Chinese Food Cultural Profile 50
Words and Expressions 54
Key Concepts 56
Notes 57
Exercises 58
Text B An Introduction to French Cuisine and Dining Etiquette 61
Words and Expressions 67
Key Concepts 69
Notes 69
Exercises 70
Case Study French Cuisine: Foodies Fight to Protect the Term ‘Restaurant’ 73
Unit 4 Lodging Industry 75
Text A An Overview of the Hotel Industry 75
Words and Expressions 79
Key Concepts 81
Notes 82
Exercises 83
Text B Four Better and Cheaper Alternatives to Hotels 86
Words and Expressions 91
Key Concepts 93
Notes 93
Exercises 93
Case Study How Online Review Sites Are Affecting Your Hotel 97
Unit 5 Transportation in Tourism 100
Text A China, a High-Speed Railway Kingdom 100
Words and Expressions 104
Key Concepts 106
Notes 106
Exercises 107
Text B Some Tips for Self-driving Tour in China 110
Words and Expressions 115
Key Concepts 117
Notes 118
Exercises 118
Case Study ACC Attended “Forum on Patterns ＆ Trends of China Self-Driving Tourism” 121
Unit 6 Development and Protection of Tourism Resources 122
Text A A Case Study of Tourism in the UK National Parks 122
Words and Expressions 126
Key Concepts 127
Notes 128
Exercises 129
Text B Sustainable Tourism, Responsible Tourism and Humane Tourism 131
Words and Expressions 136
Key Concepts 137
Notes 138
Exercises 138
Case Study Problems with Sustainable Tourism in the Third World 142
Unit 7 Ecotourism 143
Text A Ecotourism in India 143
Words and Expressions 147
Key Concepts 148
Notes 148
Exercises 149
Text B Human Impacts on Antarctica and Threats to the Environment 152
Words and Expressions 155
Key Concepts 156
Notes 157
Exercises 158
Case Study Amazon’s Biodiversity: Clearing up Doubts as to the Benefits of Ecotourism 161
Unit 8 Tourism Shopping 164
Text A Top Shopping Areas in Hong Kong 164
Words and Expressions 167
Key Concepts 168
Notes 169
Exercises 172
Text B Shopping Habits of Chinese People 175
Words and Expressions 178
Key Concepts 180
Notes 180
Exercises 182
Case Study How to Claim Sales Tax Back When Leaving the United States 185
Unit 9 Entertainment in Tourism 187
Text A Entertainment Tourism 187
Words and Expressions 191
Key Concepts 193
Notes 193
Exercises 195
Text B 198
Film Tourism in New Zealand 198
Words and Expressions 202
Key Concepts 204
Notes 204
Exercises 205
Case Study Agritainment (农家乐) Booms South West China Villages 208
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Unit 10 Tourism Marketing 210
Text A Event Manager—The Best Job in the World? 210
Words and Expressions 214
Key Concepts 216
Notes 216
Exercises 217
Text B New York City Tourism: A Model for Success 220
Words and Expressions 225
Key Concepts 226
Notes 226
Exercises 228
Case Study District Boosts Sports, Culture 231
Unit 11 Tourism Human Resources Management 232
Text A Hotel Human Resources’ Five Greatest Challenges 232
Words and Expressions 236
Key Concepts 237
Notes 237
Exercises 238
Text B Human Resources Planning for Tourism in Protected Areas 242
Words and Expressions 246
Key Concepts 247
Notes 248
Exercises 248
Case Study Who Would You Trust? 252
Unit 12 Legal Issues in Tourism 255
Text A Legal Advice for Americans Traveling Abroad 255
Words and Expressions 259
Key Concepts 261
Notes 261
Exercises 263
Text B Travel with Credit Cards 265
Words and Expressions 269
Key Concepts 271
Notes 271
Exercises 273
Case Study Travel Assistance: How to Prepare for an Unexpected
内容摘要
本教材以旅游英语文献阅读为主要内容，适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者等。教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐，此外还涉及当前一些热点问题，如出境旅游等。文章全部选自*的英文报纸杂志和英文旅游网站，语言原汁原味，内容丰富新颖，集实用性、趣味性和时代性于一体，有助于学生开阔视野，增长见识，了解旅游业的各个方面。
主编推荐
马亮，黑龙江人，毕业于北京首都经济贸易大学，北京农学院学院园林学院旅游管理系系主任，中国生态协会生态旅游分会专家委员。出版教材有《观光农业导游基础》、《市场营销学》 、《旅游经济学》等。
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