【现货速发】用数据讲故事

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数据的应用颠覆了当今世界许多行业。本书将数据的呈现方式与故事的叙述技巧结合起来，让你在未来的发展之路上无往
不利。
—查伦 ? 李（Charlene Li），著有《纽约时报》畅销书《开放 ：社会化媒体如何影响领导方式》（Open Leadership），以及
《颠覆者心态：让企业在改革与剧变中生存》（The Disruption Mindset）
本书是一份路径图，为那些整日与数据打交道但又充满困惑的人指明了方向，弥补了探究数据与解释数据之间难以跨越的
鸿沟。
—扎克 ? 杰米格纳尼（Zac

组织使用数据识别问题或机会，领导者依赖数据做出决策。对于当今的领导者而言，必须掌握的基本技能是能够将数据整理成包含明确建议并激励其他人采取行动的故事。作者和她的团队搜集了在技术、金融、医疗保健和消费产品领域的客户的数千张数据幻灯片，以解码如何进行数据沟通。本书将数据转换为结合了语言、数字和图形功能的叙述，以在组织内部和外部都产生结果的方式来交流数据，帮助组织更快地做出决策，并激发人们采取行动。

南希·杜阿尔特（Nancy Duarte），著名沟通专家，《哈佛商业评论》撰稿人。作为沟通专家，南希破解了将故事模式有效地整合到业务沟通中的代码。她曾在多家《财富》 500强公司及多次会议上发表演讲。她的TEDx演讲视频点击率超过200万次。她创办的公司Duarte Inc.在商业和文化领域颇具影响力，是视觉呈现方面的全球领导者。
王菲菲，英语爱好者，翻译多本书籍，翻译书籍主要集中于经济管理、领导力、人力资源、视觉呈现、组织发展等领域。

目? 录 
引? 言 
了解故事背后的科学原理 ····························································2 
将数据转变为故事 ·····································································4 
沟通数据来进行领导 ··································································6 
在提升沟通能力上投入时间 ·························································8 
拥抱故事的力量 ·····································································.10 
第 1 部分? 沟通数据 
01 成为数据的沟通者 
对提升数据沟通能力进行投资 ···················································.16 
通过讲故事来阐释数据 ····························································.18 
成为故事中导师一样的人 ·························································.20 
用数据解决问题并发现机遇 ······················································.22 
进入创造性思维模式 ·······························································.24 
培养你的直觉 ········································································.26 
02 与决策者沟通数据 
了解你的决策者 ·····································································.30 
高管太忙，请尊重他们的时间 ···················································.32 
了解高管的关注点 ··································································.34 
了解高管偏好的沟通方式 ·························································.36 
针对提问和打断做好准备 ·························································.38 
第 2 部分? 厘清故事结构 
03 构建数据观点 
构建你的数据观点 ··································································.44 
了解大品牌如何使用数据进行沟通 ············································&mi