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库存5件
作者宗端华,李萍 主编
出版社四川大学出版社
ISBN9787561452615
出版时间2011-05
装帧平装
开本16开
定价43.8元
货号21115475
上书时间2024-11-24
本教材的编写得到成都大学的鼎力支持,并被列为学校2008年度校级立项教材。本着立足地方、服务全国的宗旨,我们选取了以成都会展为主、以全国会展为限的教材编写内容。根本目的就是想为英语学习者(英语专业或非英语专业学生)及涉外会展工作者提供一部实用的会展英语阅读教材,提供相关资源链接的方向。
Unit One
Text A An Overview of Chinese MICE Cites
Text B Chengdu Convention & Exhibition Industry
Supplementary Reading Chengdu--A Historical and Cultural City
Where One Would not Think of Leaving Once There
Unit Two
Text A City Exhibition and Urban Economy
Text B Chengdu Exhibition Venues and Organizations
Supplementary Reading Chengdu Cuisine
Unit Three
Text A City Exhibition and Internationalization
Text B The Ninth Western China International Fair
Supplementary Reading Travel in Chengdu
Unit Four
Text A City Exhibition and Cultural Exchange
Text B Chengdu Floral Exposition
Supplementary Reading Life in Chengdu
Unit Five
Text A MICE Tourism and Urban Competitiveness
Text B The Tenth Western China International Fair
Supplementary Reading Sichuan Opera
Unit Six
Text A MICE and City Life
Text B The 1 lth Chengdu Motor Show (CDMS 2008)
Supplementary Reading Chengdu Culture & Education
Unit Seven
Text A Current Situation and Development Of the MICE
Industry
Text B The 2006 EU-China Partenariat in Chengdu
Supple~nentary Reading Mount Emei and Dujiangyan Irrigation
System
Unit Eight
Text A Exhibition Planning and Layout of the Hall
Text B Intangible Cultural Heritage of Sichuan
Supplementary Reading Dazu Rock Carvings
Unit Nine
Text A Application of E-commerce in City Exhibition
Text B The 58th Auto Parts Fair in Chengdu
Supplementary Reading Jinsha Ruins Museum
Unit Ten
Text A MICE and the City Brand
Text B The 4th China Expo Forum for International Cooperation
in
Chengdu
Supplementary Reading Sanxingdui History Museum
Unit Eleven
Text A Requirements of the English Language Professionals Under
the
Rapid Development of Exhibition Industry
Text B China (Chengdu) International Food & Tourism Expo
2009
Supplementary Reading Farmyard Merriment in Sichuan
Unit Twelve
Text A Exhibition Contract Negotiation
Text B Chengdu National Sugar and Alcoholic Fair
Supplementary Reading Jiuzhaigou Valley Scenic and Historical
Interest Area: World Natural Heritage
Unit Thirteen
Unit Fourteen
Unit Fifteen
Appendix
本教材的编写得到成都大学的鼎力支持,并被列为学校2008年度校级立项教材。本着立足地方、服务全国的宗旨,我们选取了以成都会展为主、以全国会展为限的教材编写内容。根本目的就是想为英语学习者(英语专业或非英语专业学生)及涉外会展工作者提供一部实用的会展英语阅读教材,提供相关资源链接的方向。
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