电子商务(英文精编版2版)/经典原版书库
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作者(美)加里·P.施耐德|责编:张梦玲
出版社机械工业
ISBN9787111646716
出版时间2020-03
装帧平装
开本其他
定价99元
货号30841352
上书时间2024-12-27
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目录
Preface
Part 1: Introduction
Chapter 1 Introduction to Electronic Commerce
The Evolution of Electronic Commerce
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
Business Processes
Relative Size of Electronic Commerce Elements
The Development and Growth of Electronic Commerce
Early Electronic Commerce
The First Wave of Electronic Commerce,1995-2003
The Second Wave of Electronic Commerce,2004-2009
The Third Wave of Electronic Commerce,2010-Present
The“Boom and Bust”Myth
Business Models,Revenue Models,and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Electronic Gommerce:Opportunities,Cautions,and Concerns
Opportunities for Electronic Commerce
Electronic Commerce:Current Barriers
Economic Forces and Electronic Commerce
Transaction Costs
Markets and Hierarchies
Using Electronic Commerce to Reduce Transaction Costs
Network Economic Structures
Network Effects
Identifying Electronic Commerce Opportunities
Strategic Business Unit Value Chains
Industry Value Chains
SWOT Analysis:Evaluating Business Unit Opportunities
International Nature of Electronic Commerce
Trust Issues on the Web
Language Issues
Cultural Issues
Infrastructure Issues
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
Chapter 2 Technology Infrastructure:The Intermet and the World Wide web
The Internet and the World Wide Web
Origins of the Internet
New Uses for the Internet
Commercial Use of the Internet
Growth of the Internet
The Internet of Things
Packet-Switched Networks
Routing Packets
Public and Private Networks
Virtual Private Networks (VPNs)
Intranets and Extranets
Internet Protocols
TCP/IP
IP Addressing
Electronic Mail Protocols
Web. Page Request and Delivery Protocols
Emergence of the World Wide Web
The Development of Hypertext
Graphical Interfaces for Hypertext
The World Wide Web
The Deep Web
Domain Names
Markup Languages and the Web
Hypertext Markup Language
Extensible Markup Language (XML)
Internet Connection Options
Connectivity Overview
Voice-Grade Telephone Connections
Broadband Services
Leased-Line Connections
Wireless Connections
Part 2: Business strategies for Electronic Commerce
Part 3: Technologies for Electronic Commerce
Part 4: Integration
内容摘要
本书是一本均衡讲述电子商务中商务问题和技术问题的教科书，既不是避开技术谈管理，也不是通篇陷入技术细节之中，达到了技术与管理、理论与蒙务的有机结合。
全书分为四篇，即概述篇、业务战略篇、技术篇和整合篇。通过学习本书，读者不仅可以深入理解并掌握电子商务的理论知识，还可以学会如何运用电子商务理论知识解决电子商务实践问题。
本书的读者无须具有电子商务的任何相关知识或经验。
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