当代商务英语实务
全新正版保证，电子发票
￥ 13.8 3.1折 ￥ 44 全新
库存37件
河北廊坊
认证卖家担保交易快速发货售后保障
作者杜昌国
出版社四川大学
ISBN9787561488539
出版时间2015-08
装帧其他
开本16开
定价44元
货号9787561488539-44
上书时间2024-10-11
商品详情
- 品相描述：全新
- 商品描述
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目录
Part I General Knowledge
1 What Is Business English?
1.1 Definition of Business English
1.2 Business English and BEC
1.3 Importance of Business English
2 International Trade
2.1 What Is International Trade?
2.2 International Trade and International Business
3 E-Commerce
3.1 Definition
3.2 E-Commerce and E-Business
3.3 Classifications
3.4 E-Commerce Application
Part II Establishing Business Relations
4 Business E-mail Writing
4.1 Introduction
4.2 Constituent Parts
4.3 Business E-mail Styles
4.4 Writing Principles
5 Means to Establish Business Relations
5.1 Introduction
5.2 B2B Websites
5.3 Trade Fairs
5.4 China's Embassy
5.5 Business Connections
5.6 Advertisements in Media
Part III Process of International Trade
6 Inquiry
6.1 Introduction
6.2 Specimen Inquiries
6.3 Strategies for Reply
6.4 Phishing Inquiries
6.5 How to Identify Phishing Inquiries
7 Offer
7.1 Introduction
7.2 Price Terms
7.3 Price-list and Catalog
7.4 Samples
7.5 FCO and Firm Offer
7.6 Strategies for Offer
8 Counter-Offer
8.1 Introduction
8.2 What Is a Counter-Offer?
8.3 How to Handle a Counter-Offer
9 Order Confirmation
9.1 Introduction
9.2 Proforma Invoice
9.3 Purchase Order
10 Business Contract
10.1 Introduction
10.2 Contract Set-up
10.3 Contract Language
10.4 Sign and Counter-Sign
10.5 Specimen Contracts
11 Payment
11.1 Introduction
11.2 Payment Terms
11.3 Means of Payment
11.4 Performance Bond
12 Commodity Inspection
12.1 Introduction
12.2 The Role of Inspection
12.3 Inspection Agency
12.4 Time and Place for Inspection
12.5 Inspection Certificates
13 Shipping
13.1 Introduction
13.2 International Express
13.3 Air Shipping
13.4 Ocean Shipping
13.5 Railway Shipping
13.6 Land Shipping
13.7 Freight Charge
13.8 Shipping Marks
14 Insurance
14.1 Introduction
14.2 Insurance Charge Calculation
14.3 Insurance Coverage
15 Claim
15.1 Introduction
15.2 What Is a Claim?
15.3 Structure of a Claim
15.4 Principles of Lodging a Claim
Part IV Practical Business Writings
16 Business Memo
16.1 Introduction
16.2 What Is a Memo?
16.3 Structure of a Bussiness Memo
17 Business Notice
17.1 Introduction
17.2 How to Write a Notice
18 Business Report
Appendices
Appendix 1 Customary Expressions for Job Titles
Appendix 2 Words and Expressions Used for Packing
Appendix 3 Uniform Customs & Practice for Documentary Credits
Appendix 4 Abbreviations in Business English
Bibliography
内容摘要
杜昌国主编的这本《当代商务英语实务（英文版）》按照国际贸易的一般流程将全书分为五个部分，涵盖了各个环节的知识：第一部分为国际商务的一般常识，内容涉及商务英语、国际贸易及电子商务的基本知识；第二部分为如何建立商务关系，包括如何撰写商务邮件与如何建立国际商务关系；第三部分为国际贸易的一般流程，包括询价、报价、还价、订单、
合同、付款、商检、运输、保险及索赔等内容；第四部分为常见商务应用文写作，限于篇幅，本书只涉及备忘录、通知和报告三个较为常见或常用的专题；第五部分为附录，包括常用英汉、汉英职位表达，常见
英汉包装用语，国际跟单信用证统一惯例及商务英语缩略语四个实用性较强的内容。
本书语言通俗，实用性强，既可作为高校国际贸易专业学生以及英语专业学生兼修国际贸易的教材，也可作为拥有一定英语水平的外贸专业人员与社会人士的学习用书和工具书。
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