商务英语阅读教程
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作者袁知乾，林琴主编
出版社上海交通大学出版社
ISBN9787313248305
出版时间2021-05
装帧平装
开本16开
定价48元
货号1202421961
上书时间2024-09-30
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作者简介
袁知乾，男，1983年生人。华中师范大学外国语言学及应用语言学专业硕士、讲师，现任衢州学院教师。主要研究方向为外语教学、翻译。
目录
Unit 1 Marketing
Part I Pre-reading Questions
Part II Intensive Reading
Text A The Paradox ofMarketing at Scale
Part III Extensive Reading
Text B The Case for Wellness Marketing in Singapore
Unit 2 Product Development
Part I Pre-reading Questions
Part II IntensweReading
Text A Virtual Reality：A Game-changerforProductDevelopment
Part III Extensive Reading
Text B InProductDevelopment,LetYourCustomersDefmePerfection
Unit 3 Price and Pricing
Part I Pre—reading Questions
Part II Intensive Reading
Text A High Price，Limited Performance of European Electric Cars Might Boost China Minis
Part III Extensive Reading
Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management
Unit 4 Distribution Channel
Part I Pre-reading Questions
Part II Intensive Reading
Text A In India，Distribution Is God
Part III Extensive Reading
Text B Your Building Is a Captive DistributiOn Channel：How to Capture More Value
Unit 5 Promotion
Part I Pre—reading Questions
Part II Intensive Reading
Text A Small BusinessesAre Trying to StayAllOat
Part III Extensive Reading
Text B Are Elections Promotions a Good Idea
Unit 6 Business Ownership
Part I Pre-reading Questions
Part II Intensive Reading
Text A Active Ownership：Investing as“Responsible Stewards， Not Absentee Landlords”
Part III Extensive Reading
Text B What Would Tesla Have to Do to Go Private
Unit 7 Staff Management
Part I Pre．reading Questions
Part II Intensive Reading
Text A Essence ofStrategic ManagementPlan
Part III Extensive Reading
Text B Effective Time and Team Management in Business
Unit 8 Human Resources
Part I Pre—reading Questions
Part II Intensive Reading
TeXt A Human Resources in the Age of Digital Revolution
Part llI Extensive Reading
Text B Challenges Before HR Practitioners in an Evolving World
Unit 9 Consumer Behavior
Part I Pre—reading Questions
Part II Intensive Reading
Text A Five Key Behavioral Shifts ofConsumers Post-COVID一19
Part III Extensive Reading
Text B Five Brilliant Ways for Eco-friendly Consumers to Stretch Their Budget
Unit 10 E-commerce
Part I Pre-reading Questions
Part II Intensive Reading
Text A Four Steps to Thrive E-commerce Business in 2020
Part III Extensive Reading
Text B Start-ups LookatDubai asIts E-commercePlatformBalloons
Unit 11 Aspects of Business Culture
Part I Pre—reading Questions
Part II Intensive Reading
Text A Do Not Follow Fashion．Follow Value for Big Returns in Long Run
Part III Extensive Reading
Text B Handmade with Love：Nepali Takes Grandma’s Socks to the Word
Unit 12 Business Ethics
Part I Pre-reading Questions
Part II Intensive Reading
Text A Thirtieth Anniversary for Institute of Business Ethics
Part III Extensive Reading
Text B IsGenderRepresentationinSGAds JustanAfterthought7
Unit 13 Corporate So Responsibility
Part I Pre-reading Questions
Part II Intensive Reading
Text A These Three Companies Are Helping the Environment through
Corporate So Responsibility
Part III Extensive Reading
Text B AirAsia Earns High Praise with Its(RED)Corporate
So Responsibility Project
Unit 14 Green Business
Part I Pre—reading Questions
Part II Intensive Reading
Text A Green Growth
Part III Extensive Reading
Text B FromWaste to Wealth
References
内容摘要
本书针对商务英语本科专业阅读课程编写。全书共14章，内容包括靠前营销、产品开发、定价和价格、销售促销、人力资源管理、消费者行为、电子商务、商业文化、商业道德、企业社会责任、绿色商业等章节，涉及靠前商务的多个领域和环节。本书各单元均设有课前阅读思考问题、两篇课文、生词表、课文注释和练习。书中内容皆选自原版材料，语言地道，与当今靠前商务活动联系紧密。
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