电子商务英语(第2版)
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作者编者:吕秀成
出版社北京交通大学出版社
ISBN9787512135505
出版时间2018-07
装帧平装
开本16开
定价32元
货号1201741253
上书时间2024-06-18
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目录
Unit OneIntroduction to E-commerce(1)
TextIntroduction to E-commerce(1)
Reading MaterialsMore About E-commerce(5)
Knowledge Link(8)
Fun EnglishOrdering Fast Food(9)
Unit TwoIntroduction to Internet(10)
TextIntroduction to Internet(10)
Reading MaterialsElectronic Mail on theInternet(15)
Knowledge LinkIntroduction to the WorldWide Web(17)
Fun EnglishBosses Versus Workers(18)
Unit ThreeEnterprise and E-commerce(19)
TextAn Introduction to ERP(19)
Reading MaterialsHow Can ERP ImproveCompanies BusinessPerformance(23)
Knowledge LinkBenefits ERP Can Bring toCompanies(26)
Fun English The Calm CEO(27)
Unit FourB2C(28)
TextThe ABCs of B2C(28)
Reading MaterialsXiaomi(33)
Knowledge Link(37)
Fun EnglishThe Busy Young Businessman(38)
Unit FiveB2B(39)
TextHow B2B Works(39)
Reading MaterialsUnderstanding the SupplyChain and EDI(43)
Knowledge LinkBenefits of EDI(46)
Fun EnglishMen Are Better Friends(47)
Unit SixSupply Chain Management(48)
TextOn Supply Chain Management(48)
Reading MaterialsMore About Supply ChainManagement(53)
Knowledge LinkWhy Is Supply ChainManagement So Important(57)
Fun EnglishA Good Response(58)
Unit SevenInternet Marketing(59)
TextE-marketing Strategies(59)
Reading MaterialsAdvertising(63)
Knowledge Link(67)
Fun EnglishThe Bankers Tailormade Suit(67)
Unit EightCustomer Relationship Management(68)
TextCustomer Relationship Management(68)
Reading MaterialsHow to Implement CRM(73)
Knowledge LinkCRM Channels and CustomerContact Center(76)
Fun EnglishThe Drunk Driver(76)Unit NineE-commerce and Logistics(77)
TextUnderstanding Logistics in E-commerce Age(77)
Reading MaterialsMeasures That LogisticsTake in E-commerceAge(81)
Knowledge LinkThe Logistics Requirements(86)
Fun EnglishA Cheap Mercedes(87)Unit TenOnline Payments(88)
TextOnline Payments(88)
Reading MaterialsAlipay(92)
Knowledge Link(95)
Fun EnglishTheir Last Requests(96)
Unit ElevenInternet Security(97)
TextFirewall(97)
Reading MaterialsPublic Key Encryption andDigital Signature(101)
Knowledge Link(104)
Fun EnglishWhat Does Two Plus Two Equal?(105)Unit TwelveE-commerce and Taxation(106)
TextTax Issues in E-commerce (I）(106)
Reading MaterialsTax Issues in E-commerce (II）(110)
Knowledge LinkElectronic Signatures inGlobal and National Commerce Act(115)
Fun EnglishNeither Do I(115)
Unit ThirteenWebsite Building(117)
TextWebsite Building(117)
Reading MaterialsHow to Promote andMaintain a Website(121)
Knowledge Link(125)
Fun EnglishThe Bill for $1000(125)
Unit FourteenVirtual Store Building(126)
TextBuild Your Virtual Store(126)
Reading Materials10 Things You Need toStart Selling Online(131)
Knowledge LinkShopping Carts(136)
Fun EnglishThe Great Introduction(136)Unit FifteenE-commerce Case Study(137)
TextA Case of B2B E-commerce(137)
Reading MaterialsCase of Alibaba(141)
Knowledge LinkAlibabacom(145)
Fun EnglishEverything Should Be in Balance(145)
References(146）
内容摘要
本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、虚拟网店建设（网店建设）、电子商务案例。本书适合高职高专财经类学生使用，也可供相关人员学习使用。
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