国际商务英语(修订版)
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广东广州
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作者孙莹
出版社经济管理出版社
ISBN9787509616666
出版时间2011-12
装帧平装
开本16开
定价39元
货号1200201501
上书时间2024-06-14
商品详情
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目录
GLOBALIZATION
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citigroup
1.2 Dai-Ichi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking Corp.Ltd.
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 First Interstate Bankcorp
1.11 Standard Chartered Bank
1.12 Deutsche Bank
1.13 Bank of England
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizations
2.1 Comprehensive Economic Organizations
2.2 Organizations in.Trade
2.3 Organizations in Finance
Reading Material
Exercises
Business Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Yourself through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.1 4Ps
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip : Conversational Tip
Chapter 7 Marketing for E-commerce
7.1 Marketing for E-commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relations
1.1 Pre-knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offers
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues
Exercises
Reading Material
Chapter 3 Counteroffers
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues
Exercmes
Reading Material
Chapter 5 Insurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues
Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
参考答案
参考文献
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