新商务英语听说教程
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作者谢职安,王英伟 主编
出版社清华大学出版社
ISBN9787302372530
出版时间2015-04
装帧平装
开本16开
定价35.8元
货号1201254436
上书时间2024-06-08
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目录
Unit 1 Human Resources
Learning Objectives
Sectiion A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Identifying Prices（辨认价格）
Section C Work Step by Step
Task 1 Getting Started—Key Functions of HRM
Task2 Going Further—HRMPractice
Task3 Playing Your Role—Labor Policy
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song：Sunshine on My Shoulders
Unit2 Public Relations
Learning Objectives
SectionA Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Identifying Measurements（辨认度量衡单位）
Section C Work Step by Step
Task 1 Getting Started—Corporate Activities
Task 2 Going Further—Corporate Gifts
Task 3Playing Your Role—Dress Code
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your EnglishSing a Song：Red River Valley
Unit3 Finance
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Currencies and Exchange Rates（辨认货币与兑换率）
Section C Work Step by Step
Task 1 Getting Started—Bank Service
Task 2 Going Further—Cash Flow
Task 3 Playing Your Role—Chasing Payment
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Humor （Ⅰ）
Unit4 Marketing
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Identifying Fraction and Percentage（辨认分数和百分数）
Section C Work Step by Step
Taskl Getting Started—Marketing Plan
Task 2 Going Further—Marketing Research
Task 3 Playing Your Role—Brand Strategy
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Humor（Ⅱ）
Unit 5 Research and Development
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Weak Forms（弱读）
Section C Work Step by Step
Task 1 Getting Started—Thelmportance of R&D for a Company
Task 2 Going Further—The Process of Product Research and Development
Task 3 Playing Your Role—Spending on R&D Worldwide
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song：Rhythm of the Rain
Unit6 Production
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Stress（重读）
Section C Work Step—by Step
Task 1 Getting Started—Product Introduction
Task 2 Going Further—Production Line
Task3 Playing Your Role—Production Process
Section D Aftet—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song：You Raise Me Up
Unit7 Advertisement
Learning Objectives
SectionA Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Understanding Intonation Meaning（语调意义）
Section C Work Step by Step
Task 1 Getting Started—Planning an Advertisement
Task 2 Going Further—Different Types of Advertisements
Task3 Playing Your Role—Advertising Techniques
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Tongue Twister（Ⅰ）
Unit8 Sales & After—sale Service
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Informal Contractions（非正式略读）
Section C Work Step by Step
Task 1 Getting Started—Developing Customers
Task 2 Going Further—Getting an Order
Task3 Playing Your Role—After—sale Service
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Tongue Twister（Ⅱ）
Glossary
内容摘要
“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。本教材为《新商务英语听说教程2》，分为8个单元，每单元由Learning Objectives，Lead-in，Listening Focus，Work Step by Step和After-class Activities 5个模块构成，组织和安排不同层次和多种形式的听、说活动，对英语的听和说的基本技能进行训练。
本教材可供高职高专院校商务英语专业和应用英语专业的外贸和涉外文秘方向一年级学生使用。
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