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国际商务英语(高等院校精品课程系列教材)

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作者孙莹

出版社机械工业出版社

ISBN9787111672135

出版时间2021-02

装帧平装

开本16开

定价55元

货号1202294709

上书时间2024-05-31

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    孙莹，管理学博士，北京科技大学教授，北京市高等学校教学名师。孙莹教授曾获得首届全国高校微课教学比赛北京赛区优秀奖，北京科技大学第一届教学名师奖、第七届本科教学奖标兵奖，是首批北京科技大学青年教师骨干人才。她主编和参编了多部教材与专著；多篇学术论文在SSCI和CSSCl及EI检索的期刊上发表；主持或参与完成多项国家、省部委及企业的科研项目。孙莹教授长期从事EMBA与MBA的教学，并在商务谈判和沟通方面拥有丰富的实践经验。

目录
前  言
教学建议
Introduction Globalization
PART 1  WORLD RENOWNED BANKS AND INTERNATIONAL ORGANIZATIONS
  Chapter 1  The World-Renowned Banks
    1.1  Citigroup
    1.2  JPMorgan Chase
    1.3  Bank of America
    1.4  Barclays Bank
    1.5  Hong Kong and Shanghai Banking Corp. Ltd.
    1.6  Bank of China
    1.7  Bank of Montréal
    1.8  Swiss Bank Corp.
    1.9  First Interstate Bank
    1.10  Standard Chartered Bank
    1.11  Deutsche Bank
    1.12  Bank of England
    1.13  Wells Fargo & Company
    1.14  Industrial and Commercial Bank of China
    1.15  China Construction Bank
    1.16  Agricultural Bank of China
  Chapter 2  International Economic Organizations
    2.1  Comprehensive Economic Organizations
    2.2  Organizations in Trade
    2.3  Organizations in Finance
PART 2  INTERNATIONAL MARKETING
  Chapter 3  Introduction of Marketing
  Chapter 4  Analysis of Market Environment
    4.1  Background of Market Environment
    4.2  Relevant Knowledge
  Chapter 5  Market Research
    5.1  Pre-knowledge
    5.2  Theory of Marketing
  Chapter 6  Market Segmentation, Targeting and Positioning
    6.1  Introduction
    6.2  Relevant Knowledge
  Chapter 7  The Marketing Mix
    7.1  4P’s
    7.2  Promotional Mix
  Chapter 8  Distribution
    8.1  Channels of Distribution
    8.2  Wholesaling
  Chapter 9  About E-commerce
    9.1  Marketing for E-commerce
    9.2  Relevant Knowledge
PART 3  PRACTICE OF INTERNATIONAL BUSINESS
  Chapter 10  Principles, Structure, and Layout of Business Letters
    10.1  General Principles of Business Communication
    10.2  Structure of Business Letters
    10.3  Layout of Business Letters
  Chapter 11  Establishing Business Relations
    11.1  Pre-knowledge
    11.2  Correspondence Writing Guide and Specimen Letters
    11.3  Dialogues
  Chapter 12  Inquiries and Offers
    12.1  Pre-knowledge
    12.2  Correspondence Writing Guide and Specimen Letters
    12.3  Dialogues
  Chapter 13  Counter-offers
    13.1  Pre-knowledge
    13.2  Correspondence Writing Guide and Specimen Letters
    13.3  Dialogues
  Chapter 14  Shipment
    14.1  Pre-knowledge
    14.2  Correspondence Writing Guide and Specimen Letters
    14.3  Dialogues
  Chapter 15  Insurance
    15.1  Pre-knowledge
    15.2  Correspondence Writing Guide and Specimen Letters
    15.3  Dialogues
  Chapter 16  Terms of Payment
    16.1  Pre-knowledge
    16.2  Correspondence Writing Guide and Specimen Letters
    16.3  Dialogues
  Chapter 17  Complaints, Claims, and Settlement
    17.1  Pre-knowledge
    17.2  Correspondence Writing Guide and Specimen Letters
    17.3  Dialogues
  Chapter 18  Conclusion of Business
    18.1  Pre-knowledge
    18.2  Correspondence Writing Guide and Specimen Letters
    18.3  Dialogues
PART 4  INTERNATIONAL TRADE THEORIES
  Chapter 19  Classical Trade Theories
    19.1  Mercantilism Theory
    19.2  Absolute Advantage Theory
    19.3  Comparative Advantage Theory
  Chapter 20  New Classical Trade Theories
    20.1  Heckscher-Ohlin Theory
    20.2  The Leontief Paradox
  Chapter 21  Modern Trade Theories
    21.1  Product Life Cycle Theory
    21.2  National Competitive Advantage Theory: Porter’s Diamond Model
    21.3  New Trade Theory
    21.4  Economies of Scale Theory
  Chapter 22  Instruments of Trade Policy
    22.1  Tariff Barriers
    22.2  Non-tariff Barriers
PART 5  INTRODUCTION OF COUNTRIES ON THE BELT AND ROAD
  Chapter 23  Countries on the Silk Road Economic Belt
    23.1  Kyrgyzstan
    23.2  Uzbekistan
    23.3  Czech
    23.4  Germany
  Chapter 24  Countries on the 21st Century Maritime Silk Road
    24.1  Republic of Korea
    24.2  Myanmar
    24.3  Ethiopia
    24.4  Djibouti
    24.5  Kenya
    24.6  Uganda
    24.7  Cameroon
  Chapter 25  Other Countries in America
    25.1  Mexico
    25.2  Ecuador
Reference Answers
Bibliography

内容摘要
    本书介绍了常见的国际知名银行和国际经济组织、参与国际贸易推荐的营销知识，并按国际贸易流程介绍了国际贸易的谈判过程、商务合同及其写作技巧。本书还介绍了国际商务礼仪及商务技巧，为读者参与商务活动提供了一定的指导。此外，本书对一些国家的文化和商务习俗进行了简单介绍，以让读者具有国际视角。每一部分都配有阅读材料，涵盖冶金、化工、纺织等行业，以便读者了解这些行业的基础知识，扩大知识面，提高阅读能力，满足未来的工作需要。书中有关外贸实务对话及口语的练习、商务英语考试（BEC）口语的练习，可以提高读者的口语及应用能力。
    本书针对国际经济与贸易、国际商务等经管类专业的本科生、MBA及国际贸易学的硕士生而编写，对参加自学考试的学生及其他从事或准备从事国际贸易的人员来说，也非常有参考价值。

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