职场英语写作(第7版)(下)
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作者[美]Donald H.Cunningham 等 著作
出版社北京大学出版社
ISBN9787301179222
出版时间2011-01
装帧平装
开本16开
定价28元
货号11716040
上书时间2024-11-22
商品详情
- 品相描述：全新
- 商品描述
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目录
unit ⅰ 基本原则
chapter 1 职场交流过程
chapter 2 计算机与职场信息交流
chapter 3 说服性交流和科学争论性交流
chapter 4 创作国际化文件和会议发言：文体与语气
chapter 5 文件设计和制作
chapter 6 视图和文件设计ⅰ
chapter 7 视图和文件设计ⅱ
unit ⅱ 通信和会议发言
chapter 8 职场通信：信函、备忘录和电子邮件
chapter 9 简历、雇佣信和申请表
chapter 10 成果汇编和面试
chapter 11 新闻交流：新闻稿、宣传册和网页
chapter 12 会议发言
unit ⅲ 报告书
chapter 13 职场报告书的写作原则
chapter 14 建议报告
chapter 15 提案
chapter 16 说明书
unit ⅳ 调研
chapter 17 调研策略
chapter 18 调研场所和信息来源：图书馆和互联网网站
chapter 19 引证方法
内容摘要
《职场英语写作(第7版)(下)》是职场英语写作的优质教材，涵盖商务写作和商务英语写作，体现了职业英语沟通的近期新发展，扩充了优选沟通技巧、可行性测试、研究策略、面试技巧等，丰富全面的范例、建议、活动等不仅可以帮助学生顺利通过写作方面的考试，还能帮助他们在学习过程中预见并体验到未来职场中的实际工作场景，实用性强。
主编推荐
《职场英语写作(第7版)》：
注重职业沟通技巧 职场中采用的近期新技术 优选沟通技巧
强调职场写作和业务学习 全面的研究策略
这套教材体系完整，应用性强，商务内容丰富，十分贴近英语教学改革的需要和广大学生提升未来就业能力的需求，填补了我国商务英语写作领域高质量商务英语写作教材的空白，并得到15所商务英语专业院校教学协作组和中国英语写作教学专业委员会相关专家的联合推荐。
精彩内容
A proposal contains specific information: the work you or your organiza-tion wants to do for someone, including details about the need for the work,how the work will be done, schedule, price, and personnel. In other words,you answer the questions who, what, when, where, how, and why. Figure15.1 illustrates the questions you should ask and answer as you write a pro-posal. The answers appear in the appropriate section of the proposal identi-fied in the request for proposal （RFP） or in headings similar to the onesidentified in Figure 15.1. The specific audience is members of the companyor organization you are trying to convince to have the work done. Your pur-pose is to get your audience to select and pay you to do the proposed work.
The proposal is a persuasive document. Achieving credibility will helpyou as much in a proposal as it does in a sales letter. Adopt the you-attitude.Focus on how your proposal will benefit the company or organization payingyou for the work. Clearly state your so-whats in a proposal. Usually, the ma-jor so-what is the relevance of your work in solving some problem of concernto the organization to which you are making the proposal.
Proposals fall into two general categories: solicited and unsolicited. A so-licited proposal is in answer to a request for a proposal——-commonly referredto as an RFE The RFP is usually developed and published by some branch ofgovernment, a company, or an organization. Individuals or other companiesor organizations respond to the RFP with a proposal for how they will com-plete the work.
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