华为奇迹
全新正版 极速发货
￥ 60.51 4.7折 ￥ 128 全新
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广东广州
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作者程东升,刘丽丽
出版社五洲传播出版社
ISBN9787508540054
出版时间2019-01
装帧平装
开本其他
定价128元
货号1201844062
上书时间2024-11-21
商品详情
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目录
Chapter I Approaching Huawei
I. Why is Huawei So Powerful?
II. Culture is an Inexhaustible Resource
III. Huaweis Mind-set of Internationalization
IV. Tearing Up the Department Walls
V. The Philosophy of Ren Zhengfei
VI. The Greyscale Management Philosophy of Ren Zhengfei
Chapter II Technology Strategy
I. "Eight Systems of Seven Countries".
II. Ren Zhengfei: I Can Do Nothing but Jump off a Building if I Lose
III. The First Application of C&CO8 in Yiwu
IV. The Rise of Julong, Datang, Jinpeng, ZTE and Huawei Under the
Policy of Support
V. The 10,000-Port Switch Opened Up the Rural Telephone Market
VI. The Beijing Institute: A Milestone of Technology Development
VII. The "Taking-in" Principle of Technology
VIII. Cisco Sued Huawei for Infringement
IX. The Tactic of Suppressing the Competition Beats Domestic Rivals..
X. The Travails of Two Innovations
XI. Among the Technological Leaders
XII. The Huawei Cloud Strategy
Chapter III Battle of Marketing
I. 100:1 "Mass Combat".
II. Regardless of Cost: Managers who are not Willing to Spend Money are
not Good Managers
III. Price War: Kill the Competitors
IV. The Customer Relationship is the Core Competence
V. From "Drinking and Kickbacks" to "Consultation and Marketing"
VI. Insistence on the "General Customer" Principle
VII. Establishing Joint Venture Companies with the Telecommunications
Bureaus
VIII. Huaweis Service Innovation
IX. Establishing a First-Class Delivery Platform
Chapter IV Secret Tips for the Recruitment of Talent
I. The Recruitment of 10,000 People that Stunned the Whole Nation...
II. "Devil Training".
III. Cultivating Talent
IV. Turn a Scholar into a Soldier
V. Considering Talents as Strategic Resources
VI. Huawei University - the Modem Whampoa Academy for the Chinese
Business World
Chapter V Survive the Winter
I. The Final Mania
II. A Freezingly Cold Winter
III. The Truth About Selling Avansys Power
IV. Layoffs, Layoffs and Layoffs
V. The Way Back to Traditional Business Competition
VI. Huaweis Crisis Management
Chapter VI Transnational Marketing and Chinese-Style Diplomacy
I. Starting from Hong Kong
II. The Journey to Russia
III. Entering the United States
IV. The Diplomatic Route is the Sales Route
V. Hand in Hand with Brothers of Asia, Africa and Latin America
VI. Success in Canada, Breakthrough in North America
VII. Economy: The Foundation of and Guide to Diplomacy
VIII. Numerous Barriers Encountered in the Overseas Strategic Layout...
IX. When Markets Encounter Politics
X. Breaking the Vicious Circle of Internationalization
Chapter VII Moment Outshining Others
I. At the Height of Fame
II. From Penetrating Russia to Covering the Whole CIS
III. Cooperation with All Top Telecommunications Operators Worldwide
IV. Leap into the Fortune 500
V. Huawei in the Era of Cloud Computing
VI. Breaking up the Monopoly. Building the Transatlantic Submarine
Cable
VII. The Beginning of the Era of"Honor".
内容摘要
华为，中国民企的佼佼者、优选很大的电信网络解决方案提供商、优选第二大电信基站设备供应商。近年来，以华为为代表的中国高科技民企正在优选范围内展现中国实力。本书是一本讲述华为发展史的力作，作者克服种种困难，采访了数百位“华为人”，访谈整理稿多达400 余万字，录音材料201 小时以上，历时五年，写就本书。
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