国际商务英语函电
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作者王微微,张鲁青
出版社中国经济出版社
ISBN9787513665124
出版时间2021-01
装帧平装
开本16开
定价68元
货号1202446385
上书时间2024-11-16
商品详情
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目录
Unit 1 The Structure of Business Letter商务信函的结构
Learning Objectives学习目标
Ⅰ.Principles of business letter writing商务信函的撰写原则
Ⅱ.Layout of business letters商务信函的组成部分
Ⅲ.Styles of business letters 商务信函的格式
Ⅳ.Addressing envelopes信封的写法
Unit 2 Establishing Business Relations建立商务关系
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Asking to establish business relations
Letter 2Self-Introduction by manufacturer
Letter 3Asking to establish business relations
Letter 4Asking for catalogues
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 2Exercises习题
Key to Unit 2Exercises习题答案
Translation of the Letters函电范文译文
Unit 3 Enquiries and Replies询价与回复
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1A letter of enquiry
Letter 2A reply to the above letter
Letter 3Inquiry about garments
Letter 4Making an enquiry
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 3Exercises习题
Key to Unit 3Exercises习题答案
Translation of the Letters函电范文译文
Unit 4 Quotations and Offers报价与发盘
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns常用句型
Specimen Letters函电范文
Letter 1Sending the sample books and offering
Letter 2Making a quotation
Letter 3A reply to the above letter
Letter 4Urging the buyer to accept an offer
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 4Exercises习题
Key to Unit 4Exercises习题答案
Translation of the Letters函电范文译文
Unit 5 Counteroffer还盘
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills 写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Counteroffer on payment terms
Letter 2The buyers counter-offer and request to the reduction of the price
Letter 3The sells counter-counter-offer and consultation to the price with
the buyer
Letter 4Supplier refuses price reduction
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 5Exercises习题
Key to Unit 5Exercises习题答案
Translation of the Letters函电范文译文
Unit 6 Acceptance and Orders接受订单
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Placing an order
Letter 2Orders with terms and conditions
Letter 3Seller sends substitutes
Letter 4Buyer places order and sends purchase confirmation
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 6Exercises习题
Key to Unit 6Exercises习题答案
Translation of the Letters函电范文译文
Unit 7 Payment支付
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Urging establishment of LC
Letter 2Advice of establishment of LC
Letter 3Asking for amendment to LC
Letter 4Reply to letter 3
Letter 5Asking for easier payment terms
Letter 6Agreeing to easier payment terms
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 7Exercises习题
Key to Unit 7Exercises习题答案
Translation of the Letters函电范文译文
Unit 8 Packing包装
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Packing for walnut kernels
Letter 2Packing for garments
Letter 3Packing requirement
Letter 4Packing requirement after package broken
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 8Exercises习题
Key to Unit 8Exercises习题答案
Translation of the Letters函电范文译文
Unit 9 Shipment装运
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Shipping instructions
Letter 2Advising shipment
Letter 3Reply to request for earlier shipment
Letter 4Asking for allowing transshipment
Letter 5Information on container service
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 9Exercises习题
Key to Unit 9Exercises习题答案
Translation of the Letters函电范文译文
Unit 10 Insurance保险
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Importer asks exporter to cover insurance
Letter 2A reply to the above letter
Letter 3Reply to a request for insurance
Letter 4Clarification of insurance terms
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 10Exercises习题
Key to Unit 10Exercises习题答案
Translation of the Letters函电范文译文
Unit 11 Claims and Settlement索赔与理赔
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Claims for poor packing
Letter 2Suggesting a claim to the shipping company
Letter 3Claims for short-weight
Letter 4Claim for inferior quality
Letter 5A reply to the above letter
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 11Exercises习题
Key to Unit 11Exercises习题答案
Translation of the Letters函电范文译文
Appendix 1 Sales Confirmation 附录1销售确认书
Appendix 2 Sales Contract 附录2销售合同
Appendix 3 Commer Invoice 附录3商业发票
Appendix 4 Letter of Credit 附录4信用证
Appendix 5 Bill of Exchange 附录5汇票
Appendix 6 Packing List 附录6装箱单
Appendix 7 Ocean Bill of Lading附录7海运提单
Reference参考书目
内容摘要
本书以“建立业务关系、询价、报价与发盘、还盘、订货、支付、包装、装运、保险、索赔”等靠前贸易业务流程为主线，以靠前商会（ICC）颁布的《2020年靠前贸易术语解释通则》（Incoterms2020）为参考，以实用为原则，注重实操能力，结合靠前商务写作的场景，详细讲解靠前商务信函的结构与写作特点，将靠前商务特定环节的基础知识和外贸英语函电写作技能有机地结合起来。
本书配有丰富的课后练习，便于读者巩固并提高靠前商务英语函电的阅读和写作能力。
书后附录收录靠前贸易常见商务文本7种，让读者更好地熟悉和了解靠前商务往来文件的起草与撰写。
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44篇范文，300种常用表达，700个常用单词和词组，400道习题。随学随练，成就靠前商务人才！专家视角本书作者为中国管理现代化研究会靠前商务谈判专业委员会理事，具有丰富的靠前商务英语教学和实践经验。靠前标准以靠前商会（ICC）颁布的《2020年靠前贸易术语解释通则》（Incoterms 2020）为参考，专业、标准。实操为王以靠前商务主要流程10个环节为纲，场景化、实战化，全面提升靠前商务英语函电交流能力。一“本”到位模块结构，化繁为简，高效学习，一次摸清靠前商务英语函电的“套路”。文体全面 范例经典格式规范 即查即用
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