商务英语
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作者张卫莉 等 编
出版社西安电子科技大学出版社
ISBN9787560630564
出版时间2013-07
装帧平装
开本16开
定价23元
货号1200792924
上书时间2024-11-14
商品详情
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目录
Unit 1
TextEthics and Business Ethics：A General View
ExercisesExtensive Reading~How Does Ethics Work in Ecosystem Protection?
Reference Translation of the Main Text：第一单元伦理学和商业伦理：一种普遍看法
Reference Answer
Unit 2
Text：Strategic ManagementExercises
Extensive Reading：McDonald’s Plan to Win
Reference Translation of the Main Text：第二单元战略管理
Reference Answer
Unit 3
Text：The Why,Whaf and How ofMangement lrmovation
Exercises
Extensive Reading：The Case for Innovation and Talent Management
Reference Translation of the Main Text第三单元管理创新的缘由、内容以及方式
Reference Answer
Unit 4
Text：Knowledge Sharing
Exercises
Extensive Reading：Customer Participation in Service Innovation
Reference Translation of the Main Text：第四单元知识共享
Reference Answer
Unit 5
Text：Cross-culture and Its Implication on Management
Exercises
Extensive Reading：Hofstede’s Cultural Dimensions：A Useful Cultural Analysis Model
Reference Translation of the Main Text：第五单元跨文化及其对管理的启示
Reference Answer
Unit 6
Text：Human Resource Managemem and Competitive Advantage
Exercises
Extensive Reading：Implement a Successful Performance Management Process
Reference Translation of the Main Text：第六单元人力资源管理与竞争优势
Reference Answer
Unit 7
Text：Conceptual Framework ofAccounting Theory
Exercises
Extensive Reading：Examining the Differences between United States Generally Accepted Accounting Principles(USGAAP)and International Accounting Standuds(IAS)：Implications for the Harmonization of Accounting Standards
Reference Translation of the Main Text：第七单元会计基本理论架构
Reference Answer
Unit 8
Text：A Global View of Operations
Exercises
Extensive Reading：Service Operations
Reference Translation of the Main Text：第八单元全球视野下的运作管理
Reference Answer
Unit 9
Text：Management Information System
Exercises
Extensive Reading：ERP Plans and Decisionsupport
Reference Translation of the Main Text：第九单元管理信息系统
Reference Answer
Unit 10
Text：Reverse Logistics：Definition and Scope
Exercises
Extensive Reading：Reverse Logistics is the Key for Remanufacturing and a Sustainable Development
Reference Translation ofthe Main Text：第十单元逆向物流：定义与范围
Refefence Answer
Unit 11
Text：Financial Derivatives
Exercises
Extensive Reading：Understanding the Risks
Reference Translation of the Main Text：第十一单元衍生金融工具
Reference Answer
Unit 12
Text：Auction Theory
Exercises
Extensive Reading：A New Online Auction：Swoopo
Reference Translation of the Main Text：第十二单元拍卖理论
Reference Answer
参考文献
内容摘要
《商务英语》共有12个单元，涵盖了管理伦理、战略管理、管理创新与组织发展、知识管理、跨文化管理、人力资源管理、财会管理、运营管理、管理信息系统、逆向物流衍生金融工具与拍卖理论等主题。 《商务英语》是经管类专业英语教材，内容选自年年欧美管理类英文原著及特定相关领域的理论前沿论文，选文语言地道，覆盖面全。
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