商业趋势与科技创新案例集
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作者朱晓明 编著;曹雪会 等 译
出版社上海交通大学出版社
ISBN9787313175847
出版时间2017-08
装帧精装
开本16开
定价88元
货号1201577753
上书时间2024-09-04
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作者简介
朱晓明，中欧靠前工商学院管理学教授，原院长（2006年6月—2015年3月），上海交通大学工学博士，教授级不错工程师，享受国务院特殊津贴的专家。上海交通大学经济与管理学院兼职教授、博士生导师，上海财经大学兼职教授、博士生导师，上海外国语大学兼职教授，中国银联博士后工作站指导教授，靠前管理学会(IAM)会员。朱晓明曾任中国工业与应用数学学会副理事长，现任中欧·上海数字化与互联网金融研究中心主任。1995年获上海市科技进步二等奖，2004年获上海市决策咨询研究成果一等奖，2008年获靠前管理学会的“杰出成就奖”。朱晓明曾撰写、出版过“上海市外经贸丛书”，以及《经济管理数学模型案例教程》《中国服务外包发展报告》《中国对外投资合作发展报告》《中国第三方电子支付发展报告》《支付革命》《精准创新》《数字化时代的十大商业趋势》等多种经济学与科技领域的专著或译著。
目录
Case Ⅰ： 3DMed： An R&D Platform for Personalised Precision
Anti-cancer Drugs
Overview of Anti-cancer Drug R&D
History of Anti-cancer Drug R&D
From R&D to Launch
The Biopharmaceutical Industry Chain
Analysis of Global Market Potential
Analysis of Chinese Market Potential
The Start-Up Decision
The Early Years： Accumulating Knowledge
Forecast of Market Trends
Back to the Homeland
The Start-Ups Focus
Individualised Precision Treatment
Large-Scale Drug Screening Model
Next-Generation Sequencing （NGS）
Big Data Processing
The Start-Up Process
Founding the Company
The Entrepreneurial Team
Accumulating Resources
Angel Round of Financing
Technological Innovation
The Business Value of 3DMed
Providing New Drug R&D Services
Building a Drug R&D Platform
Changing Clinical Diagnostics Models
Future Challenges Facing 3DMed
Sustainable and High R&D Investment
Putting a Team Together After Strategic Transformation
Cultivating Customers in a Changing Industry
Case Analysis Ⅰ
Case Analysis Ⅱ
Case Analysis Ⅲ
References
Case Ⅱ： Micro Platform， Major Innovation——WeChat-Based
Ecosystem of Innovation
Precision Innovation and Rapid Iteration
Methodology of "Micro Innovation"．
A Decentralized Organizational Structure
Small Teams Led by Project Managers
Innovate and Rapidly Iterate by Keeping Abreast of the Times
Less Is More and Reverse Iteration
Dynamic Management and Targets for Different Stages
Open Interfaces and Set up the Platform
Innovation of Platform Service
An 020 Closed Loop Formed by WeChat Payment
Global Positioning and Globalization
Mass Innovation Inspired by the Offi Account Platform
Case Analysis Ⅰ
Case Analysis Ⅱ
References
Case Ⅲ： SHANGHAI GM： The Way to Intelligent
Manufacturing
SHANGHAI GM
Intelligent Manufacturing
What is Intelligent manufacturing?
Development at the State-Level Strategy
Intelligent Manufacturing Development in Automobile Industry
SGM： Informatization
SGM： Automation
Case Analysis Ⅰ
Case Analysis Ⅱ
References
Case Ⅳ： Can Robots Raise Laying Hens?
Beijing CP Eggs Co．， Ltd
Why Did CP Eggs Let Robots Raise Hens?
Safety
Cost and Efficiency
Customized Robots
Innovating Business Model
Four-in-One Model
Innovating Process of the Model
Case Analysis Ⅰ
Case Analysis Ⅱ
References
Case Ⅴ： Alibaba： A Decade-Long Road to Finan Services
Alibaba
AliFinance
Sail with Wind （2002-2010）
Diversified Exploration （2010-2012）
Comprehensive Expansion （2012-2013）
The AliFinances Seven Swords Strategy
Fundamental Credibility
Payment Rules the Roost
Petty Loan Gold Mine
Guarantee Assistance
Step Foot in Insurance
Bao Bao Transformation
First Attempt at a Privately Operated Bank
Traditional Finance
Traditional Finance Operation Model
Traditional Finance Industry Is Catching up
Traditional Finance and Internet Finance Industry Win-Win
Cooperation
AliFinances Opportunities and Challenges
Future Opportunities for AliFinance
The Challenges Ali Is Facing
Case Analysis Ⅰ
Case Analysis Ⅱ
Case Ⅵ： Changing with the Times： AutoNavis Autonomous
Development
Starting Up： Arduous Field Work
IPO： A Hidden Champion Appears on the NASDAQ
Transformation： Embracing the Big Trends in Mobile Interact
A Self-built Platform： "Penetration into the Whole Industry Chain"
The Demand for a New Mindset
Joining the Big Alibaba Family
Platform Strategy in Alibabas Style
Case Analysis Ⅰ
Case Analysis Ⅱ
References
Case Ⅶ： ICBC in the Digital Times
Internet Finan Counter-Attack
ICBC Informatization
Jiang Jianqing and Informatization
Informatization Process
Information System
Counter-Attack of Internet Finance
Internet Finance
Regulating "Dividend" ．
Challenges ICBC Faced
Actively Integrating into the Internet Finance
Big Data
Setting up the Intemet Finan Platform
Payment
Comprehensive Charge Payment
Online and Offline Integration POS Business Management
Instant Message
E-Purchase
Digitization Reshaping Competitiveness
Credit Risk Control
Large Asset Management
Large Retail
Large Company
Case Analysis Ⅰ
Case Analysis Ⅱ
References
Epilogue
内容摘要
本书以商业趋势和科技创新为基石，调研和才写了七个相关的本土案例，包括腾讯、上海通用、阿里巴巴、高德地图等，行业覆盖医疗、互联网、金融、汽车、智能养殖等多个领域。本书提供深入的案例研究和独到的案例点评，对于众多商学院师生、研究者和企业管理者来说极具借鉴意义。
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