MANAGING ACROSS BORDER

全新正版极速发货

11.45 3.9折 29 全新

库存2件

广东广州

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作者邹莉

出版社上海财经大学出版社

ISBN9787564220778

出版时间2015-02

装帧平装

开本其他

定价29元

货号1201811664

上书时间2024-09-03

已实名已认证进店收藏店铺

商品描述: 目录
Introduction
Chapter 1 Managing Diversity
  1.1 Indian Cultural Study
  1.2 Japanese Business System
  1.3 Israels Cultural Analysis
Chapter 2 Internationalization Strategy Study
  2.1 Foreign Company Cases Study
  2.2 Domestic Company Cases Study
Chapter 3 Global Management Issues
  3.1 Private Branding in International Markets
  3.2 The Importance of Country-of-origin
  3.3 Japanese Approach to New Product Development
  3.4 Major Factors Affecting International Pricing
  3.5 The MNCs Negotiating Position with Host Governments
Chapter 4 Operation in Global Markets
  4.1 Sample Question 1
  4.2 Sample Question 2
Bibliography

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