目录 前言 Chapter 1 网上商铺,跨境电商从此开始 Part 1 开通商铺Opening a Store Part 2 产品发布Releasing New Products Part 3 产品管理Products Management Part 4 产品搜索Searching Products Part 5 订单通知lnforming the Order Chapter 2 市场选品,跨境电商的基础 Part 1 站内选品The Selection of In.site Part 2 行业选品The Selection of Trade Part 3 种类选品The Selection of Kinds Part 4 产品选品The Selection of Off-site Chapter 3 跨境支付,让消费突破国界 Part 1 管理订单Managing the Order Part 2 成交Making a Deal Part 3 资金账户管理 The Management 0f the Account Part 4 交易评价Evaluation of the Deal Part 5 禁售、限售Prohibition and Restriction Part 6 知识产权Intellectual Property Chapter 4 跨境物流,让商品畅行四方 Part 1 邮政物流EMS Part 2 商业快递Business Express Part 3 专线物流Line Logistics Part 4 售后规则After-sale Rules Part 5 售后评价After-sale Evaluation Chapter 5 跨境市场营销,让品牌传播全球 Part 1 自主营销Independent Marketing Part 2 推广策略Expanding Strategy Part 3 促销活动Sales Promotion Part 4 打造品牌Brand Building Chapter 6 贸易谈判,跨境电商的安排 Part 1 日程安排Making a Schedule Part 2 补偿贸易Compensation Trade Part 3 合资经营Joint Venture Part 4 技术转让Technology Transfer Part 5 商务代理Business Agency Part 6 洽谈佣金Negotiating Commission Part 7 价格谈判Negotiation on Price Part 8 洽谈折扣Negotiating Discount- Part 9 沟通协商Making Compromises Part 10 商标注册Trademark Registration Chapter 7 书信往来,跨境电商的新高度 Part 1 预约Making an Appointment Part 2 介绍新产品Introducing New Products Part 3 买方询盘Inquiry Part 4 卖方报价Asking Price Part 5 拒绝还盘Refusing Counter Offer Part 6 订购Ordering Part 7 包装要求Packing Part 8 出货通知Informjng the Shipment Part 9 催促付款Prompting the Payment Part 10 延期付款Postponing the Payment Part 11 退货Returning the Goods Part 12 索赔Claiming Part 13 弥补对方损失Making up the Loss Part 14 违反合同Infringing the Contract 附录 1.合同实例 2.外贸常见缩略词 3.跨境电商英语常见术语
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