旅游消费者行为（双语版）
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作者史达
出版社华中科技大学
ISBN9787568089401
出版时间2023-08
装帧其他
开本其他
定价59.8元
货号1203006497
上书时间2024-06-09
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作者简介
史达，男，经济学博士，教授，博士生导师。东北财经大学萨里国际学院院长。英国曼彻斯特大学访问学者，加拿大西安大略大学访问学者。霍英东教育基金会高等院校青年教师奖获得者。先后担任国家自然科学基金项目主持人、国家社会科学基金项目主持人，中国旅游协会旅游教育分会副会长，教育部高校旅游管理类专业教学指导委员会委员。辽宁省旅游管理类专业教学指导委员会主任。《旅游科学》编委会成员，《旅游研究》编委会成员。在InternationalJournalofContemporaryHospitalityManagement，JournalofHospitalityandTourismResearch，CornellHospitalityQuarterly，JournalofDestinationMarketingandManagement，《南开管理评论》《财贸经济》《政治学研究》《旅游学刊》等SSCI和CSSCI期刊发表论文30余篇，主持编写《辽宁省文化和旅游建设标准体系建设指南》等多项省（市）级地方标准。
目录
目录
Chapter 1 Introduction ／001
1.1 What is tourism consumer behavior? ／002
1.1.1 The Features of Tourism Consumption ／003
1.1.2 The Definition of Tourism Consumer Behavior ／004
1.1.3 The Elements of Tourism Consumer Behavior ／005
1.1.4 How Tourism Consumer Behavior Changed over the Time ／007
1.2 How to learn tourism consumer behavior? ／011
1.2.1 The Theories Apply to Tourism Consumer Behavior ／011
1.2.2 The Approaches to Explore Tourism Consumer Behavior ／017
1.2.3 The Factors that Influence the Tourism Consumer Behavior ／020
1.3 Why the understanding of tourism consumer behavior is
important? ／023
1.3.1 Government Perspective ／024
1.3.2 Business Perspective ／024
1.3.3 Community Perspective ／025
Chapter 2 Tourism Consumer Perception ／027
2.1 Tourism Consumer Sensation ／029
2.1.1 The Meaning and Category of Tourism Consumer Sensation ／029
2.1.2 The Characteristics of Tourism Consumer Sensation ／033
2.2 Tourism Consumer Perception ／034
2.2.1 The Meaning of Tourism Consumer Perception: Perception
Versus Sensation ／034
2.2.2 The Characteristics of Tourism Consumer Perception ／035
2.3 Impact Factors and Process of Tourism Consumer Perception ／039
2.3.1 Impact Factors of Tourism Consumer Perception ／039
2.3.2 Impact Process of Tourism Consumer Perception ／043
2.4 Tourism Consumer Destination Perception ／044
2.4.1 Tourism Consumer Perception of the Tourist Destination Image ／044
2.4.2 Tourism Consumer Perception of the Tourist Destination Elements ／046
2.4.3 Tourism Consumer Perception of the Travel Distance and Risk ／048
2.5 Marketing Strategy Based on Tourism Consumer Perception ／050
2.5.1 Brand Marketing ／051
2.5.2 Tourism Experience Marketing ／051
2.5.3 Embedded Advertising ／052
Chapter 3 Learning and Memory ／054
3.1 Learning ／055
3.1.1 The Nature of Tourism Consumer Learning ／055
3.1.2 Learning Theory and Application in Tourism ／057
3.1.3 The Content of Tourism Consumer Learning ／063
3.2 Tourism Memory ／065
3.2.1 The Role of Memory in Learning ／065
3.2.2 The Memory System ／065
3.2.3 The Formation and Characteristics of Tourism Memory ／067
3.2.4 Memory Interference and Distortion ／072
Chapter 4 Motivation ／074
4.1 Tourism Need ／075
4.1.1 Overview of Need ／076
4.1.2 Theoretical Views of Need Related to Tourism ／077
4.1.3 Definition and Characteristics of Tourism Need ／079
4.1.4 Models of Tourism Need ／080
4.2 Tourism Motivation ／082
4.2.1 Definition and Forming of Tourism Motivation ／082
4.2.2 Characteristics of Tourism Motivation ／084
4.2.3 Theoretical Views of Motivation ／087
4.2.4 Classic Theories of Tourism Motivation ／089
4.3 Influencing Factors of Tourism Motivation ／092
4.3.1 Psychological Factors ／092
4.3.2 Objective Factors ／093
4.3.3 External Factors ／095
4.4 Tourism Demand ／096
4.4.1 Definition of Tourism Demand ／097
4.4.2 Influencing Factors of Tourism Demand ／097
4.4.3 Objective Obstacles to Realizing Tourism Demand ／098
Chapter 5 Attitude and Emotion ／101
5.1 Chapter Introduction ／102
5.2 Attitude ／103
5.2.1 Tourist Attitude ／103
5.2.2 Tourist Attitude Components ／104
5.2.3 The Multiattribute Attitude Model ／105
5.2.4 The ABC Model of Attitudes ／106
5.2.5 Tourist Attitudes and the Theory of Planned Behavior (TPB) ／107
5.2.6 Types of Tourism and Tourist Attitudes ／109
5.2.7 Tourism and Changing Tourists’ Attitudes ／114
5.3 Emotion and Tourism ／116
5.3.1 Tourists’ Emotions ／116
5.3.2 Tourists’ Emotions and Destination Marketing ／117
5.3.3 Types of Emotions ／118
5.3.4 The Cognitive Appraisal Theory in Tourism ／123
Chapter 6 Tourism Consumer Personality ／126
6.1 What is the tourist personality? ／127
6.1.1 The Definition of the Tourist Personality ／127
6.1.2 The Features of the Tourist Personality ／128
6.1.3 The Inter？structure of the Tourist Personality ／129
6.1.4 The Factors Influencing Personality Formation and Development ／131
6.1.5 Classification of Tourism Consumer Personality ／133
6.2 The Primary Theories of the Tourist Personality ／137
6.2.1 Freud’s Theory of Psychoanalysis ／137
6.2.2 Jung’s Theory of Personality Types ／138
6.2.3 The New Freudian Theory of Personality ／139
6.2.4 The Trait Theory ／140
6.2.5 The Big Five Personality Model ／141
6.2.6 Plog’s Theory of Tourists’ Typology ／142
6.3 The Self？concept of Tourists ／142
6.3.1 The Definition of Tourists’ Self？concept ／142
6.3.2 The Factors that Influence Tourists’ Self？concept ／143
6.3.3 The Composition of Self？concept ／144
6.3.4 Self？concept and the Symbolism of Tourism Consumption ／145
6.4 Self？consistency and Travel Destination Selection ／147
6.4.1 The Definition of Self？consistency ／147
6.4.2 Application of the Self？consistency Theory in Tourism ／149
Chapter 7 The Impacts of Technology on Tourism
Consumer Behavior ／152
7.1 Technology Types and Their Applications in Tourism ／153
7.1.1 Portable Devices: Audio Guides, Heritage Interpreters, Translators ／153
7.1.2 Immersive Experience Equipment: Augmented Reality,
Virtual Reality, Holographic Projection ／155
7.1.3 AI Robots ／159
7.1.4 Big Data ／161
7.2 Technology Impacts on the Tourism Industry ／162
7.2.1 The Tourism Industry Perspective ／162
7.2.2 The Tourism Products Perspective ／163
7.2.3 The Tourist Perspective ／165
7.2.4 The Tourism Practitioner Perspective ／166
7.3 Technological Impacts on Tourism Consumers’Behavior at
Different Stages of Tourism ／168
7.3.1 Pre？tourism ／168
7.3.2 During Tourism ／170
7.3.3 Post？tourism ／172
Chapter 8 Reference Groups ／174
8.1 The Definitions of Reference Groups ／177
8.2 Types of Reference Groups ／177
8.2.1 Primary Reference Groups and Secondary Reference Groups ／177
8.2.2 Aspirational Groups, Associative Groups and Dissociative groups ／178
8.3 Social Influence Theories ／178
8.3.1 Self？concept ／178
8.3.2 Self？psychology ／179
8.3.3 Conformity ／179
8.3.4 Existential Phenomenology ／181
8.3.5 Social Comparison ／181
8.3.6 Social Psychology ／181
8.3.7 Other Theories ／181
8.4 Reference Groups Influence ／182
8.4.1 Informational Influence ／182
8.4.2 Utilitarian Influence ／183
8.4.3 Value Expressive Influence ／183
8.4.4 Normative Influence ／183
8.4.5 Comparative Influence ／184
8.5 The Power of Reference Groups ／184
8.5.1 Referent Power ／184
8.5.2 Legitimate Power ／184
8.5.3 Information Power ／184
8.5.4 Expert Power ／185
8.5.5 Reward Power ／185
8.5.6 Coercive Power ／185
8.6 Factors Determining the Influence of the Reference Groups ／185
8.6.1 The Characteristics of the Product ／185
8.6.2 Consumer Characteristics ／186
8.6.3 The Characteristics of the Reference Groups ／186
8.7 The Application of the Reference Groups in Tourism Marketing ／187
8.7.1 Celebrity Effect ／187
8.7.2 Expert Effect ／188
8.7.3 Word？of？mouth (WOM) Communication ／188
8.7.4 Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs) ／189
8.8 Family Influence ／190
8.8.1 The Family Life Cycle ／190
8.8.2 Roles and Decision？making in the Family ／192
8.8.3 Intergenerational Influence ／193
Chapter 9 Culture ／195
9.1 Culture and Tourism Consumer Behavior ／196
9.1.1 The Meaning of Culture ／196
9.1.2 The Characteristics of Culture ／197
9.2 Subculture and Tourism Consumer Behavior ／200
9.2.1 Overview of Subculture ／200
9.2.2 The Influence of Subculture on Tourism Consumer Behavior ／201
9.3 Cultural Differences and Tourism Consumer Behavior ／204
9.3.1 The Measurement of Cultural Differences ／204
9.3.2 The Influence of Cultural Differences on Tourism Consumer Behavior ／208
9.4 Traditional Chinese Culture and Tourism Consumer Behavior ／212
9.4.1 The Spirit of Traditional Chinese Culture ／212
9.4.2 Brand Strategies for Tourism Enterprises Based on Chinese Cultural
Characteristics ／215
Chapter 10 Marketing and Tourism Consumer Behavior ／218
10.1 Tourism Products and Tourism Consumer Behavior ／220
10.1.1 Understanding Tourism Products ／220
10.1.2 Tourism Product Life Cycle ／223
10.1.3 Tourism Product Brand ／226
10.2 Tourism Price and Tourism Consumer Behavior ／229
10.2.1 Understanding Tourism Price ／229
10.2.2 Tourism Product Pricing ／232
10.3 Tourism Distribution Channels and Tourism Consumer
Behavior ／234
10.3.1 The Definition of Tourism Distribution Channels ／234
10.3.2 Types of Tourism Distribution Channels and Tourism Consumer
Behavior ／235
10.3.3 Tourism Intermediaries and Tourism Consumer Behavior ／239
10.4 Tourism Promotion and Tourism Consumer Behavior ／240
10.4.1 The Definition of Tourism Promotion ／240
10.4.2 The Role of Tourism Promotion ／240
10.4.3 Tourism Promotion Mix and Tourism Consumer Behavior ／241
10.5 Marketing Innovation and Tourism Consumer Behavior ／242
10.5.1 Internet Marketing and Tourism Consumer Behavior ／242
10.5.2 Green Marketing and Tourism Consumer Behavior ／243
10.5.3 Cultural Marketing and Tourism Consumer Behavior ／243
10.5.4 KOL Marketing and Tourism Consumer Behavior ／244
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