跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材)
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作者编者:易静//柯可//罗新宇|责编:侯潇雨
出版社人民邮电
ISBN9787115539885
出版时间2020-08
装帧其他
开本其他
定价42元
货号1202102159
上书时间2024-05-28
商品详情
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目录
Cross-Border E-Commerce English
Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include: Intellectual Property Issue)
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal, Paynooer, LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time
Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Retu
内容摘要
本书内容分为12个unit，分别介绍跨境电商概
述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、
跨境电商供应链。每unit分为3个part，设置warmingup、listening、speaking、reading几个模块，训练读者听、说、读、写、译各方面的能力，培养读者跨境电子商务英语语言能力和良好的国际视野、跨文化交际能力，提升其在跨境电子商务领域的综合竞争力。
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