跨文化交际
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作者常俊跃，吕春媚，赵永青
出版社北京大学
ISBN9787301191729
出版时间2011-09
装帧平装
开本其他
定价38元
货号30599876
上书时间2024-04-29
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目录
Unit 1 An IntrOductiOn to Intercultural Communication
Text A Intercultur．al Communication
Text B The Importance of Training Intercultural Conmmnication Awareness
Text C The Era of Intercultural Communication
Text D Stereotypes：An Intercultural No—No
Text E Chinese and American Understandings on Friendship
Unit 2 Understanding Communication
Text A Components of Communication
Text B Features of Colnlllunication
Text C How Long Does It Tal(e to Say I’m Getting Married(I)
Unit 3 Verbal Communication(I)
Text A Cultural Difierences on Lexical Level
Text B Translation and Cultures
Text C How to Improve Verbal Comnmnication
Unit 4 Verbal Communication(II)
Text A Compliments in Chinese and American English(1)
Text B Compliments in Chinese and American English(2)
Text C How to Address People
Text D Conversation and Culture
Unit 5 Nonverbal Communication(I)
Text A Nonverbal Communication
Text B Making a Gesture
Text C Every Body’S Talking
Text D Top 1 0 Nonverbal Communication Tips
Unit 6 Nonverbal Communication(II)
Text A How Big Is Your Space Bubble
Text B Time Sense：Polychronicity and Monochronicity
Text C Eye Contact
Unit 7 Cross—gender Communication
Text A Gender Difierences in Communication
Text B Six Principles for Effective Cross-gender Communication
Text C Gender Issues
Unit 8 Understanding Culture
Text A What Is Culture
Text B Features of Culture
Text C How Long Does It Take tO Say I’m Getting Married(II)
Unit 9 Cultural Diversity
Text A The Basic Unit of Society：The Individual or the CoHective
Text B Family Structure
Text C Friendship of American Style
Unit 10 Cultural Influence on Perception
Text A Shakespeare in the Bush
Text B Generalizations and Stereotypes
Text C American Stereotypes of China
Unit 11 Culture Shock
Text A Culture Shock
Text B How to Survive Culture Shock
Text C Can You Survive Reverse Culture Shock
Unit 12 Cultural Differences in Education
Text A Classroom Expectations
Text B 15 Important Cultural Differences in the Classroom
Text C Classroom Culture
Unit 13 Cultural Differences in Etiquette and Protocol
Text A International Gift-giving Etiquette
Text B Business Card Etiquette
Text C How Tipping Works
Unit 14 Cultural Differences in Business Negotiation
Text A Cross-cultural Negotiation
Text B How to Steer Clear of Pitfalls in Cross--cultural Negotiation
Text C The Top Ten Ways Culture Affects Negotiating Style
Unit 15 Developing Intercultural Competence
Text A A Four-step Approach to Intercultural Communication Training
Text B Developing Intercultural Communication Competence
Text C Cultural Awareness
参考答案
主要参考文献
内容摘要
《跨文化交际》针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。本书具备以下主要特色：*遵循了全新的教学理念依托学生密切关注的跨文化交际的内容，结合跨文化交际知识组织学生进行语言交际活动。
*涉及了系统的跨文化交际内容涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容，讨论了不同语境下的跨文化交际。
*引进了真实的教学材料真实、地道的语言材料，穿插了大量的插图、照片等真实的视觉材料，表现手段活泼，效果生动直观
。
*设计了新颖的教材板块多样的板块设计促使学生积极思考、提问、探索、发现、批判，培养自主获得知识，发现问题和解决问题的能力。
*提供了多样的训练活动打破了传统教材单调的训练程式，帮助教师设置真实的语言运用情境，培养学生语言综合运用能力。
*推荐了经典的学习材料在每个章节的最后部分向学生推荐经典的书目、
影视作品、名诗欣赏以及英文歌曲等学习资料，使教材具有了弹性和开放性，方便不同院校不同水平学生
的使用。
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