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国际商务英语(修订版)

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16.6 4.3折 39 全新

库存4件

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作者孙莹著作孙莹主编著

出版社经济管理出版社

ISBN9787509616666

出版时间2011-12

装帧平装

开本16开

定价39元

货号1200201501

上书时间2024-11-26

书香美美

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品相描述：全新

商品描述: 目录
GLOBALIZATION
Module 1  INTRODUCTION
  Chapter 1  The World Renowned Banks
    1.1  Citigroup
    1.2  Dai-Ichi Kangyo Bank
    1.3  JPMorgan Chase
    1.4  Bank of America
    1.5  Barclays Bank
    1.6  Hong Kong and Shanghai Banking Corp.Ltd.
    1.7  Bank of China
    1.8  Bank of Montreal
    1.9  Swiss Bank Corp
    1.10  First Interstate Bankcorp
    1.11  Standard Chartered Bank
    1.12  Deutsche Bank
    1.13  Bank of England
    Reading Material
    Exercises
    Business Tip: Business Meeting
  Chapter 2  International Economic Organizations
    2.1  Comprehensive Economic Organizations
    2.2  Organizations in.Trade
    2.3  Organizations in Finance
    Reading Material
    Exercises
    Business Tip: Business Lunch
Module 2  INTERNATIONAL MARKETING
  Chapter 1  Introduction to Marketing
    Reading Material
    Exercises
    Business Tip: Making a Client Wait
  Chapter 2  Analysis of Market Environment
    2.1  Background of Market Environment
    2.2  Relevant Knowledge
    Reading Material
    Business Tip: Learn About the Art of Gifting
  Chapter 3  Market Research
    3.1  Pre-knowledge
    3.2  Theory of Marketing
    Business Tip: Express Yourself through Your Business Card
  Chapter 4  Market Segmentation, Targeting and Positioning
    4.1  Introduction
    4.2  Relevant Knowledge
    Reading Material
    Exercises
    Business Tip: Negotiating Tip
  Chapter 5  The Marketing Mix
    5.1  4Ps
    5.2  Promotional Mix
  Chapter 6  Channels of Distribution
    6.1  Channels of Distribution
    6.2  Wholesaling
    Business Tip : Conversational Tip
  Chapter 7  Marketing for E-commerce
    7.1  Marketing for E-commerce
    7.2  Relevant Knowledge
    Reading Material
Module 3  PRACTICE OF INTERNATIONAL BUSINESS
  Chapter 1  Establishing Business Relations
    1.1  Pre-knowledge
    1.2  Correspondence
    1.3  Dialogues
    Exercises
    Reading Material
  Chapter 2  Inquiries and Offers
    2.1  Pre-knowledge
    2.2  Correspondence
    2.3  Dialogues
    Exercises
    Reading Material
  Chapter 3  Counteroffers
    3.1  Pre-knowledge
    3.2  Correspondence
    3.3  Dialogues
    Exercises
    Reading Material
  Chapter 4  Shipment
    4.1  Pre-knowledge
    4.2  Correspondence
    4.3  Dialogues
    Exercmes
    Reading Material
  Chapter 5  Insurance
    5.1  Pre-knowledge
    5.2  Correspondence
    5.3  Dialogues
    Exercises
    Reading Material
  Chapter 6  Terms of Payment
    6.1  Pre-knowledge
    6.2  Correspondence
    6.3  Dialogues
    Exercises
    Reading Material
  Chapter 7  Conclusion of Business
    7.1  Pre-knowledge
    7.2  Correspondence
    7.3  Dialogues
    Exercises
Module 4 BUSINESS CONTRACT MAKING
  Chapter 1  Concept of Business Contract
    1.1  Theory of Business Contract
    1.2  Relevant Knowledge
    Reading Material
    Exercises
  Chapter 2  Tips for a Business Contract
    2.1  Tips to Create Business Contract
    2.2  Tips for Business Contract Drafting
    2.3  Tips for Business Contract Reviewing
    2.4  Tips for Business Contract Negotiating
    2.5  Tips for Business Contract Signing
    Exercises
    Reading Material
参考答案
参考文献

内容摘要
本书共分四部分，介绍了一些国际贸易活动中常见的国际知名银行和国际经济组织、参与国际贸易必备的有效知识、整个国际贸易谈判磋商过程，以及商务合同等内容。

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