目录 CONTENT Unit 1 Service1 PARTⅠTEXT1 Text A What Are Services?1 Text B Service Level Agreement: Consequences for Non-performance6 PART Ⅱ DIALOGUE9 Dialogue 1 Applying for a Visa9 Dialogue 2 Booking Tickets11 PART III GOOD TO KNOW:Transportation Terms13 PART IV EXERCISES13 Unit 2 Tourism18 PART Ⅰ TEXT18 Text A Defining Tourism18 Text B Tourism, Good or Bad22 PART Ⅱ DIALOGUE26 Dialogue 1 Changing Foreign Currency26 Dialogue 2 Taking a Taxi27 PART III GOOD TO KNOW:At the Airport28 PART IV EXERCISES29 Activity 1:New Headline34 Unit 3 Hospitality Industry36 PART Ⅰ TEXT36 Text A You Are What You Eat36 Text B Hostel40 PART Ⅱ DIALOGUE45 Dialogue 1 At the Information Desk45 Dialogue 2 Security Check46 PART III GOOD TO KNOW:In the Restaurant48 PART IV EXERCISES49 Unit 4 Tourism Attraction54 PART Ⅰ TEXT54 Text A Touring round Banff54 Text B Tourism Attraction60 PART Ⅱ DIALOGUE63 Dialogue 1 Going Through Security63 Dialogue 2 Announcements at the Gate64 PART III GOOD TO KNOW:The Types of Luggage65 PART IV EXERCISES65 Activity 2:Incoming Tourists’ Overall Impression on China69 Unit 5 Tourist Product72 PART Ⅰ TEXT72 Text A The Silk Road, from Xi’an to Kashgar72 Text B Banpo Museum79 PART Ⅱ DIALOGUE82 Dialogue 1 On the Plane: Captain’s Announcement82 Dialogue 2 On the Plane: Having Meal83 PART III GOOD TO KNOW:Maintenance and Safety84 PART IV EXERCISES85 Unit 6 Tourism Marketing91 PART Ⅰ TEXT91 Text A Tourism Marketing91 Text B Accor Launches Backpacker Brand93 PART Ⅱ DIALOGUE95 Dialogue 1 Immigration Formalities95 Dialogue 2 Luggage Claiming97 PART III GOOD TO KNOW:Housekeeping98 PART IV EXERCISES98 Activity 3:Huizhou Trilogy105 Unit 7 Communication106 PART I TEXT106 Text A Developing Interpersonal Skills106 Text B The Concept of “Face” in Chinese-American Interaction111 PART Ⅱ DIALOGUE115 Dialogue 1 Customs Clearance115 Dialogue 2 Reserving a Room116 PART III GOOD TO KNOW:Chinese Traditional Items118 PART IV EXERCISES118 Unit 8 Special Interest Tours123 PARTⅠ TEXT123 Text A Virtual Tourism123 Text B Adventure Tours in Antarctica127 PART Ⅱ DIALOGUE131 Dialogue 1 Arranging the Luggage131 Dialogue 2 Tidying the Room132 PART III GOOD TO KNOW:Cashier’s Terms133 PART Ⅴ EXERCISES134 Activity 4:Freedom Trail138 Unit 9 Sports and Outdoor Activities139 PART ⅠTEXT139 Text A Backpacking139 Text B Sport Tourism145 PART Ⅱ DIALOGUE149 Dialogue 1 Room Service149 Dialogue 2 About the Use of Safe-Deposit Box150 PART III GOOD TO KNOW:Chinese Art152 PART IV EXERCISES152 Unit 10 Leisure and Recreation158 PART ⅠTEXT158 Text A Elephant Tourism in Laos158 Text B Cruise162 PART Ⅱ DIALOGUE166 Dialogue 1 Additional Bed166 Dialogue 2 Laundry Service167 PART III GOOD TO KNOW:Business Service168 PART IV EXERCISES169 Activity 5:The Ski Resort175 Unit 11 Ecotourism178 PARTⅠTEXT178 Text A Ecotourism178 Text B The Role of Ethics in Ecotourism180 PART Ⅱ DIALOGUE183 Dialogue 1 Maintenance Service183 Dialogue 2 Lodging a Complaint at a Hotel184 PART III GOOD TO KNOW:Traditional Chinese Architecture185 PART IV EXERCISES185 Unit 12 Tourism Culture191 PARTⅠTEXT191 Text A What Is Religion?191 Text B Films in Contemporary China196 PART Ⅱ DIALOGUE198 Dialogue 1 Booking a Table198 Dialogue 2 Having Western Food200 PART III GOOD TO KNOW:Sports Items201 PART IV EXERCISES202 Activity 6:Museum Visitors’ Survey207 Unit 13 Tourism Impact216 PART ⅠTEXT216 Text A Social Impacts of Tourism216 Text B Ecological Impacts of Tourism218 PART Ⅱ DIALOGUE220 Dialogue 1 Booking Tickets for Shows220 Dialogue 2 In the Fitness Center221 PART III GOOD TO KNOW:Public Transportation222 PART IV EXERCISES223 Unit 14 Tourism Sustainability228 PART Ⅰ TEXT228 Text A Tourism Development in Cyprus Needs to Be Sustained228 Text B The Tourist as Target: Direct Victim of Political Instability229 PART Ⅱ DIALOGUE234 Dialogue 1 Hairdressing234 Dialogue 2 Booking Facilities and Personnel235 PART III GOOD TO KNOW:Chinese Dishes236 PART IV EXERCISES237 Activity 7:Sherpa240 Appendix: Key to the Exercises242 REFERENCES260
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