电子商务英语
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作者陈晓鸣,叶海鹏 主编 著
出版社北京大学出版社
ISBN9787301245859
出版时间2014-08
装帧平装
开本16开
定价27元
货号1200987737
上书时间2024-11-22
商品详情
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- 商品描述
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作者简介
陈晓鸣，温州科技职业学院，副教授，经济师，英语助理翻译，浙江省先进教育工作者，承担省级及各类科研教学改革项目多项，编写教材数部。
目录
Unit One Wonderful Internet
Blog: What Can I Do on the Internet?
Intensive Reading: What a Wonderful Net!
Extensive Reading: Shop and Brand
Related Links: Alipay
Unit Two Online Shopping
Blog: Shopping without Going Out!
Intensive Reading: The Development of E-commerce
Extensive Reading: Online Payment
Related Links: McDonalds Goes Online to Sell Consumer Goods
China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce
Unit Three Online Payment
Blog: I Can Make It Now!
Intensive Reading: Logistics
Extensive Reading: International Trade through E-commerce
Related Links: PayPal
Unit Four Web Design
Blog: Learning Web Design
Intensive Reading: The Structure of an HTML Page
Extensive Reading: Web Layout Basics
Related Links: Adobe
Unit Five Managing Online Business
Blog: Open an E-shop
Intensive Reading: Running a Business on the Internet
Extensive Reading: Trends in Social Media Use in China
Related Links: Popular Social Media Platforms
Unit Six E-marketing
Blog: My E-marketing
Intensive Reading: The Year 1997 and E-marketing
Extensive Reading: Start Advertising with Search Engine
Related Links: Selling on Amazon.com
Unit Seven Network Communication
Blog: Internet Communication
Intensive Reading: Microblogging
Extensive Reading: WeChat
Related Links: Facebook
Unit Eight Trade Terms
Blog: Price Terms
Intensive Reading: Why Prices Are So Different in International Trade?
Extensive Reading: Insurance
Related Links: Aliexpress, Escrow and Alipay
Unit Nine Tradin9 Global
Blog: My Trading Global
Intensive Reading: Exploring Distribution Channel Online
Extensive Reading: Chinas E-Commerce Companies Go Global
Related Links: Alibaba.com
附录一 电子商务常用术语中英文对照表
附录二 全球知名电子商务网站60例
附录三 部分练习答案举例
参考文献
内容摘要
本书配合电子商务专业的实际教学需要，结合贸易、计算机及信息技术等专业英语的相关内容编写而成。本书内容从一个虚拟的学生角度去讲述，巧妙地串联起网络购物、网店运营、网络沟通、网页制作、网络营销、网络支付、贸易术语、国际贸易等方面的知识要点，并贯彻“实时、实用、实际”的编写思路，重点突出“够用、能用、可用”的要求，力求将最常用的电子商务英语专业词汇及其用法集中呈现出来。
主编推荐
《电子商务英语（第2版）》可作为高职高专电子商务专业的英语教材，也可作为从事电子商务行业人员的培训教材。
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